Hockey can thrive in non traditional markets such as Dallas. The Stars came to town and started on the ground floor. Before they got here there were only a few rinks in the city. Now There are more than 20 regulation sheets of ice. There are 7 in a 10 mile radius from where I live including the Stars practice facility which is very nice. The rinks down here are like palaces. There are no basic "barns" with a sheet of ice in them. With the building of new rinks came new leagues. Everyone from 4-74 can play if so desired. Ive played in a beer league and its a ton of fun. High school hockey has taken off in the last 5 years as well. There is even a curling league at a few of the rinks. Thats right curling in Dallas TX. But what this has led up to is people have kids playing hockey or are playing themselves have learned the game and developed a love for the game. There is also a junior A team here and a CHL team in Ft Worth. Another aspect that cannot be over looked when cultivating a new hockey market is the TV & Radio commentators. Which in the Dallas market are one in the same thanks to a radio/tv simulcast. Dallas has Ralph Strangis & Daryl Reaugh and they are one of the best pairs in the league (thanks to the center ice package Ive heard them all). They have done a great job of teaching the audience about the game during the run of play. At first they would explain icing or offsides or something simple a few times a game. Now , thanks to their efforts, they are talking about the left wing lock or the importance of a strong back check by the forwards. This has educated the audience and in turn made them (myself included) better hockey fans. Hockey can work anywhere if the organ-i-zation has the drive to make it work.