This year's marketing campaign?

Discussion in 'San Jose Earthquakes' started by Naco, Jan 27, 2010.

  1. Naco

    Naco Member

    Aug 5, 2001
    Found these on the official Quakes Facebook page...

    [​IMG]

    [​IMG]

    "Did you feel that"? That's what he said.
     
  2. proud smurf

    proud smurf Member

    Jul 30, 2005
    Uranus
    Club:
    San Jose Earthquakes
    Nat'l Team:
    United States
    is a bit better than ARE YOU WITH US ? :eek:

    But sadly not catchy enough....sometimes I wonder if is there ( at the FO ) any marketting departament :confused:
     
  3. sacrxy

    sacrxy BigSoccer Supporter

    Feb 6, 2003
  4. fadedtoblack

    fadedtoblack Member+

    Nov 6, 2007
    San Jose
    Club:
    San Jose Earthquakes
    Nat'l Team:
    United States
    I kinda like how they're attacking hockey, but unfortunately this is marketed towards women. I'm guessing they'll have one geared towards men centering around rough play

    Will they use the Nick Garcia bloody pic?

    "Are you with us?" wasn't bad for the first season...

    ...but this is way better than "What's a..."
     
  5. Naco

    Naco Member

    Aug 5, 2001
    Maybe I'm being overly critical, but upon looking again, the "QUAKES" on the first picture looks like it came straight out of Microsoft Paint.
     
  6. fadedtoblack

    fadedtoblack Member+

    Nov 6, 2007
    San Jose
    Club:
    San Jose Earthquakes
    Nat'l Team:
    United States
    Actually it was just faxed back and forth a bunch of times.

    ...but yes, I could put all that together in microsoft paint. I'm a wizard at it!
     
  7. JazzyJ

    JazzyJ BigSoccer Supporter

    Jun 25, 2003
    Well, I guess they decided not to focus advertising around individual players this year. Too bad. I was hoping that maybe they'd branch out in terms of the types of "questions" in the slogans. For example,

    "Which Eduardo"?
    "Why Convey"?
    "Watch Opara"?
     
  8. futbol monkey

    futbol monkey Member

    Dec 12, 2007
    Santa Clara
    Club:
    San Jose Earthquakes
    Nat'l Team:
    Mexico
    It looks like that will be this year's marketing campaign. But it also looks like they downsized their graphics department. Here's what I got via email.

    [​IMG]
     
  9. sjquakes08

    sjquakes08 Member+

    Jun 16, 2007
    Nat'l Team:
    United States
    I like "are you with us" the best. I don't like this one too much, kinda gimmicky. I don't understand why "feel that" is bigger than "did you." Also, an earthquake that makes you say "did you feel that?" is probably not a very powerful one. Way to sound intimidating.
     
    1 person likes this.
  10. TBR

    TBR Member

    Mar 15, 2007
    DMV
    Club:
    CD Aguila
    Nat'l Team:
    El Salvador
    LMAO! :eek:

    ...They really didn't have to diss my guy Ovechkin like that though :mad:, but good for them to recognize he's the best in the Sport and not that punk Crosby. :D
     
  11. FUAEG

    FUAEG Member+

    Oct 18, 2005
    San Jose
    Club:
    San Jose Earthquakes
    Nat'l Team:
    United States
    Yes. I feel it.
     
  12. UrawaRed

    UrawaRed New Member

    Dec 19, 2000
    Kiyose, Tokyo
    Club:
    San Jose Earthquakes
    Too many words. If they want a catchy phrase, they've got to make it as short as possible.
     
  13. sjquakes08

    sjquakes08 Member+

    Jun 16, 2007
    Nat'l Team:
    United States
    marleau has more goals than crosby and ovechkin :p


    I don't know a lot about the law. Are they allowed to use someone's image like that in an ad campaign?
     
  14. skippybentley

    skippybentley Member

    Aug 9, 2009
    Club:
    San Jose Earthquakes
    If you have to ask, "did you feel that?"...then it wasn't very big.

    At least...that's what my girlfriend told me on our 4th date.
     
    1 person likes this.
  15. athletics68

    athletics68 Member+

    Dec 12, 2006
    San Diego & San Jose
    Club:
    San Jose Earthquakes
    Nat'l Team:
    United States
    I agree. This is a big improvment over last year's. I liked Are You With Us? However "Did you feel that?" does harken more to the Earthquake name.
     
  16. smpfi65

    smpfi65 New Member

    Jun 18, 2004
    BySoLeDaDsTaTePriSoN
    DID YOU FEEL THAT ? ? ?\/\/\/\/\/\/\/\/\/\/\/W :cool:

    [​IMG]
     
  17. JazzyJ

    JazzyJ BigSoccer Supporter

    Jun 25, 2003
    I think y'all are being a little overly critical. The emphasis on "FEEL THAT" makes it sound like something that surprised the heck out of you. And "feel" is actually a little bit of a provocative word by American puritanical standards. Provocative is good, generally.

    They need to tie the phrase into the pictures a little better though. A photo of RJ, waist up, running, doesn't really do it. Maybe a photo of him flying into the goal to head the ball into the net and some kind of Richter scale graphic overlaid on top would be better.
     
  18. smpfi65

    smpfi65 New Member

    Jun 18, 2004
    BySoLeDaDsTaTePriSoN
    :D

    [​IMG]

    [​IMG]
     
  19. DotMPP

    DotMPP 'Quakes fan in Stumptown

    San Jose Earthquakes
    United States
    Jun 29, 2004
    Portland, OR
    Club:
    San Jose Earthquakes
    Nat'l Team:
    United States
    That sounds much better!
     
  20. Goodsport

    Goodsport Moderator
    Staff Member

    May 18, 1999
    Club:
    San Jose Earthquakes
    Nat'l Team:
    United States
    [​IMG]

    Ryan Johnson: "Did you feel that?"



    GO SAN JOSE EARTHQUAKES!!! :(


    -G
     
  21. cmw12188

    cmw12188 New Member

    Nov 19, 2009
    I like it.

    As an advertising major right now, it would be a dream job to get on with the Quakes. Maybe for a project this year I'll do my own and post it here.
     
  22. JazzyJ

    JazzyJ BigSoccer Supporter

    Jun 25, 2003
    Exactly, except make the Richter scale thing smaller and overlay on the RJ photo, maybe at the bottom, on the ground.
     
  23. JazzyJ

    JazzyJ BigSoccer Supporter

    Jun 25, 2003
    Even better, though this one gives "feel" a bit of a violent bent. :)
     
  24. Beerking

    Beerking Member+

    Nov 14, 2000
    Humboldt County
    Zzzzzzz...... Marketing? What Marketing? I've seen better commercials that sell acne medication.
     
  25. athletics68

    athletics68 Member+

    Dec 12, 2006
    San Diego & San Jose
    Club:
    San Jose Earthquakes
    Nat'l Team:
    United States
    The season is still a few months off. I'm sure we'll see more as it approaches.
     

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