IMHO, the Marketing Message, whatever it is (I can't remember the last time I saw an MLS commercial outside of an MLS broadcast) has failed. MLS has to have BALLS enough to put the following message out there: that it is without question on par with the other "Division 1" national leagues out there (Premiership, La Liga, Serie A, etc.), even if, as we all know, it is not; that it is possessed of skilled athletes who appreciate their place in the world; that MLS championships means something, MLS is part of a larger, global soccer experience that can be best had through MLS... Spreading that set of messages among most "casual" fans, not unlike the kind I saw tonight at Giants Stadium for Real v Roma, will positively affect their relative embrace of the product. If MLS doesn't have the courage to say its good, and say it with a little bit of attitude, who else will? It of course will come down to money, but in this case you've got to spend some to make some...the message of this league is simply not getting out there...In 2000, $54 billion was spent in braodcast advertising (Bradcast and Cable 2001); with that many messages out there, MLS has got to find ways to compete harder, and more boldly, IMHO, for folks attention, and for an opportunity to shape the message and impression they get of MLS... Your thoughts?