OK, bring out the kitchen sink and let's figure this out. For example: How much (more) is a jersey sponsorship worth if MLS has Beckham's games broadcast in Asia? Think about how many photos of Beckham will show up around the world in an LA Galaxy kit- with the advertising in full view. How many impressions? That's gotta worth a material amount to some sponser. What is the REAL $ value to the Galaxy of selling more kits? How much money goes in their pockets (net) from a $70 jersey sale someplace in Hong Kong? Etc.