The 2020 MLS TV thread

Discussion in 'MLS: News & Analysis' started by POdinCowtown, Jan 2, 2020.

  1. eddygee

    eddygee Member+

    DC United
    May 12, 2007
    Moco, Maryland
    Nat'l Team:
    United States
    #176 eddygee, Mar 5, 2020
    Last edited: Mar 5, 2020
    Added the complete ESPN audience TV rating for the LAFC vs Inter-Miami game

    MLS TV 2020 TV Ratings

    ESPN Networks FOX Networks Univision Networks

    Week 1

    HOU v LA Galaxy 558K UNI Feb 29 330pm
    Nash v ATL 756K FOX Feb 29 Sat 8pm
    SEA v CHI 311K ESPN March 1 Sun 3pm
    LAFC v Inter Miami 652K Mar 1 Sun 530pm
    POR v MIN 229K FS1 Mar 1 Sun 730pm



    Total Network Average 510.7k
    Average ESPN Networks 481.5k
    Average Fox Networks 492.5.6k
    Average Univision Networks 558k


    All ratings are sourced from the below sites
    http://www.showbuzzdaily.com (Search MLS or Major League Soccer)

    http://www.sportsmediawatch.com/?s=MLS
    http://worldsoccertalk.com/category/tv-ratings/
    https://programminginsider.com/category/ratings/
     
  2. eddygee

    eddygee Member+

    DC United
    May 12, 2007
    Moco, Maryland
    Nat'l Team:
    United States
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  3. crookeddy

    crookeddy Member+

    Apr 27, 2004
  4. eddygee

    eddygee Member+

    DC United
    May 12, 2007
    Moco, Maryland
    Nat'l Team:
    United States
     
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  5. RfrancisR

    RfrancisR Member+

    Aug 7, 2006
    New Orleans Diaspora
    Including OOH, that means a total audience from all sources was 830k. Spectacular,
     
  6. RfrancisR

    RfrancisR Member+

    Aug 7, 2006
    New Orleans Diaspora
  7. RfrancisR

    RfrancisR Member+

    Aug 7, 2006
    New Orleans Diaspora
    So, with the new data, I have a new “assumptions figure” if you will. This assumption is that the FOX and FS1 broadcast drew 40k on FOXD, and that the HOU-LAG game on Univision has 108k OOH viewers which is this week’s average OOH viewership.

    Making those assumptions, gross weekend media viewership was 3,164,000 viewers for an average over the five games of 632,800 viewers per match. Two matches were known to top 800k viewers including all sources. What’s the last time that happened without a major lead in like Olympics or World Cup?
     
  8. RfrancisR

    RfrancisR Member+

    Aug 7, 2006
    New Orleans Diaspora
    In a couple weeks LAFC and Miami will play a rematch. That will be broadcast over the air on FOX at 3PM. This should be another pleasing number.
     
  9. eddygee

    eddygee Member+

    DC United
    May 12, 2007
    Moco, Maryland
    Nat'l Team:
    United States
    Where are you seeing the 39k Deportes number for the SEA vs CHI match?
     
  10. eddygee

    eddygee Member+

    DC United
    May 12, 2007
    Moco, Maryland
    Nat'l Team:
    United States
    NVM I see it
     
  11. eddygee

    eddygee Member+

    DC United
    May 12, 2007
    Moco, Maryland
    Nat'l Team:
    United States
    #187 eddygee, Mar 6, 2020
    Last edited: Mar 6, 2020
    Added the complete viewing number for the Seattle vs Chicago match.

    MLS TV 2020 TV Ratings

    ESPN Networks FOX Networks Univision Networks

    Week 1

    HOU v LA Galaxy 558K UNI Feb 29 330pm
    Nash v ATL 756K FOX Feb 29 Sat 8pm
    SEA v CHI 350K ESPN March 1 Sun 3pm
    LAFC v Inter Miami 652K Mar 1 Sun 530pm
    POR v MIN 229K FS1 Mar 1 Sun 730pm



    Total Network Average 517.3k
    Average ESPN Networks 501.5k
    Average Fox Networks 492.5.6k
    Average Univision Networks 558k


    All ratings are sourced from the below sites
    http://www.showbuzzdaily.com (Search MLS or Major League Soccer)

    http://www.sportsmediawatch.com/?s=MLS
    http://worldsoccertalk.com/category/tv-ratings/
    https://programminginsider.com/category/ratings/
     
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  12. newtex

    newtex Member+

    May 25, 2005
    Houston
    Club:
    Houston Dynamo
    They will? I don't see that on the Miami schedule. Do you mean the Galaxy at Miami on March 14?
     
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  13. RfrancisR

    RfrancisR Member+

    Aug 7, 2006
    New Orleans Diaspora
    Sorry. You are correct. My dyslexia strikes again!
     
  14. FoxBoro 143

    FoxBoro 143 Member+

    Jan 18, 2004
    MA
    Nat'l Team:
    United States
    Pretty impressive that, despite having 2m less viewers than CBS, the 18-49 demo was even with CBS.
     
  15. eddygee

    eddygee Member+

    DC United
    May 12, 2007
    Moco, Maryland
    Nat'l Team:
    United States
    And...that is the thing that is often lost in the discussion of MLS TV ratings by even some folks that follow the league like Sam Stejskal and Jason Davis when they did discuss MLS viewership. I bring them up cause I they've just been the few I've heard be critical of MLS viewership before the season. Too many people just look at the overall viewership number and then make a opinion. TV viewership is not about the overall viewership but the internal demo breakdown of 18-49 year olds, followed by the super targeted 18-34 yr old demo (Holy Grail).

    For all intents in purposes it made no difference if it had been the MLS matchup with the 2+mil viewers and the same even demos. Why because the demos where even. The only thing the 2mil would have given us is bragging rights. That said I think we'll see a bigger push among networks to get MLS viewership up more via advertising as those networks will benefit from increasing younger demos. I've noticed a increase in MLS network partners advertising of not just games but MLS apparel to start the year featuring young attractive females women sporting MLS gear and staring seductively into the camera coincidence I think not :ROFLMAO::D
     
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  16. eddygee

    eddygee Member+

    DC United
    May 12, 2007
    Moco, Maryland
    Nat'l Team:
    United States
     
  17. RfrancisR

    RfrancisR Member+

    Aug 7, 2006
    New Orleans Diaspora
    We already have those numbers, right?
     
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  18. RfrancisR

    RfrancisR Member+

    Aug 7, 2006
    New Orleans Diaspora
    eddygee and Stupid_American repped this.
  19. RfrancisR

    RfrancisR Member+

    Aug 7, 2006
    New Orleans Diaspora
    Related: OOH for Man U vs Man City on NBC averaged 569,780. That was higher OOH audience than all four college basketball games on ESPN, except North Carolina and Duke for the weekend:

     
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  20. eddygee

    eddygee Member+

    DC United
    May 12, 2007
    Moco, Maryland
    Nat'l Team:
    United States
    Yes adding for source context the Univision number.
     
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  21. RfrancisR

    RfrancisR Member+

    Aug 7, 2006
    New Orleans Diaspora
    Ok gotcha! Thanks.
     
  22. RfrancisR

    RfrancisR Member+

    Aug 7, 2006
    New Orleans Diaspora
    So, I am trying to see how well OOH numbers predict in-home viewing. Last week OOH viewers made up an average 19%+ of all-sources video viewership, if my memory is correct. If that held for Portland-Nashville then combined in-home and OOH TV audience could crack 700,000. That’s probably too optimistic, If we assume the OOH numbers were 25% of all-sources video viewership, then the combined in-home and OOH audience was 569,960.
     
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  23. eddygee

    eddygee Member+

    DC United
    May 12, 2007
    Moco, Maryland
    Nat'l Team:
    United States
    Yeah I was actually doing some of that I may be wrong but I think it may be close that the OOH number was about 40k higher avg 142,490 vs last week 103,380 and about 21k higher in peak OOH viewership 174,525 vs last week 153,855 OOH number for the Seattle vs Chicago match the drew 350k. With that said the ESPN number I think may be slightly higher and come in around 383k based off my calculations. Then again we may be wrong lol, but it'll be fun to track.
     
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  24. crookeddy

    crookeddy Member+

    Apr 27, 2004
    CCL Numbers from TUDN
    580000 for Club America vs Comunicaciones
    444000 for LAFC vs Leon
    382000 for Tigres vs Alianza
    298000 for Cruz Azul vs Portmore United
    136000 for Atlanta United vs Motagua
    65000 for NYCFC vs San Carlos (this one was also the lowest attended...)

    BTW the lowest rated stuff seems to always end up Copa Libertadores or Sudamericana on BeIn, and before you say "well, nobody has BeIn", Real Madrid vs Barcelona got 941,418 on BeIn. Doesn't look like we should be expecting South American soccer on a major channel any time soon. I'd expect it to go to a streaming service if it leaves BeIn.
     
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