There are many reasons why the WUSA failed and without the actual figures in front of me, here are some factors based on what I have observed over the years: 1. No major TV contract. No full-time pro team sport can survive financially without a major TV contract that provides half the league's income. There is no mass advertising revenue, no mass marketing making the games into major events to attend, no major talking points or action that fans can get excited about, and there is no information about the players that the fans can relate to. Mia Hamm is still the only name that people recognize in the general public. 2. National League of 10 teams made no semse. This is a country the size of a continent, so it cannot sustain new national leagues. The cost of flying teams from DC to LA and hosting them is never recovered by gate receipts and advertising dollars in the stadiums. So you always lose money on cross country trips or cross region trips. 3. Salaries of players and foreigners vs their appeal Any full-time salary of an athlete should be measure by their appeal. If the National Team barely attracts crowds of 7,000 after winning an Olympic gold medal, then how could anyone think that pro women's teams would attract any more numbers? You cannot justify the salaries of Americans players, and especially foreigners that are totally unknown to the general public, when their appeal is no TV Money, little advertising revenue, and crowds of 5-10,000 per game. 4. Salaries of coaches and admin staff All these employees are full-time and again, since there is no major sales for games, you cannot pay these people ridiculous amounts of cash for a league that is not interesting to watch. 5. Stadium costs The expense of renting a major stadium per game is far too great to sustain a pro league. RFK Stadium in DC, for example, costs $60,000 per game to use. The tiny audience of 6 or 7000 die hards would not cover the visitor's costs never mind pay for the stadium, concessions and security. The Freedom's only hope was doing a double header with DC United which is not viable for some other teams. 6. Lack of entertainment vs entertainment dollars The reason why many females do not attend female soccer games or watch them on TV is 1) there are no guys there and 2) the game is too slow and boring to be interesting and waste precious disposable income. So many coaches in WUSA (like in MLS) spoke about how winning so important to their teams, when just about anyone qualified with a losing record each year anyway. You would have to be terrible not to qualify. So rather than focus on promoting soccer and vigorously encouraging their teams to play attacking soccer with many risks, they focused instead on possession soccer which bored fans to death. They wanted to be "super coaches" instead of allowing their teams play super soccer. It was pathetic and typical of the mindset of the American coach who mimics what is in fashion in the soccer world. No coach in WUSA or MLS still understands the need to provide entertainment FIRST and FOREMOST on the pitch before anything else. There was no great rush to save Freedom and Mia when the league got suspended. That said it all, just like the pittance of 15,000 or so die hards that came to DC United even after winning MLS 3 times. Nobody cares. People want to be excited at a sporting event. Only then will they spend more dollars. So the solutions are simple: 1. Use the W-League as the model for top women's soccer. If every continental state has a W-League team, then we can have a Regional women's league each summer (4 regions of 12) where the 4 regional winners play in a National Final Four to complete the season. The furthest travel would be 4 hours by road. No more expensive flights and hotels. 2. Players are paid by their worth. If crowds are consistently in the 4-5,000 range then salaries should be part-time and can be supplemented by admin work, coaching youth, or a regular job (which is why they went to college in the first place). 3. Games should be played in college or high school sized stadia where investment can be spent in the field surface quality. If the fields are good then that is where the games and training should occur. The more intimate community crowd will give a more touchable atmosphere for fans and thus make life easier to promote to youth fans and the general public. Prices will be kept affordable for the average family to attend and Friday night soccer can be a great summer exploit. The cost of using such stadia will be affordable to the league and clubs. 4. Local cable TV stations can bring the games to the fans. Local advertising would make more sense in building the franchise in a community for long term status. Local businesses can identify with the franchise and thus income can be generated more locally and more long term. 5. Invest in a youth development structure for long term community outreach. Since this is fast growing sport among children, the league should invest in the future of the youth in the sport. Thereby, since college players cannot play in the league (being semi-pro) they could have an U23 League for local college players to play in and become future club players after college. To have U19-U8 teams at the club will allow the players at the club to identify with the youth through coaching teams and individuals. Those teams can attend the games and families will feel more connected. Now the entire future of the women's game will be empowered to women players as they demonstrate their skills in summer match play and coach their local youth year round. Note: that the college and youth player would have to pay for this privilege, not the Women's League, just as they do in Super Y League. This simple 5 step plan is a way forward for the women's game. I see no current future in full-time pro soccer for women until TV and attendances get interested. So we should build steadily from the ground up and still provide a competitive arena for our local women to play and connect them to our youth. I also believe this is the model for the Men and MLS.