I ask this with no motive other than curiosity. It's just something that occured to me and I thought I'd ask the Burn supporters what they'd think of it. It strikes me as a pretty good idea but I'm sure others will think it horrible. It was this quote that got me thinking ... It seems to me that the logical team for America to want is Dallas because they've traditionally had the kind of demographic in which I suspect they're interested. And they're getting stadium and have a fan base already. It's sounds like a great fit to me. Two problems though: First, would they really want to sustain the Burn as the Burn or would they be more interested in changine its name, image, etc. I suspect they would prefer to rebrand the team to help them appeal to the Latino fan base. Second, as I understand it the Burn have lost a substantial part of that Latino fan base with the move to South Lake. Maybe they'd pick them up again with the new stadium anyway but wouldn't it help if the product were relaunched with a new label? So don't get me wrong. I'm not on a crusade to see this sort of rebranding happen. It just struck me as an interesting possibility and perhaps worth asking about. So what do you think?