RSL or Xango?

Speechless. Even our paid-off supporters suck.

 

Sorry guys, you deserve better. That was very sad.

Do they do a Xango chant at home, too?

 

Not that I notice.

 

yeah that is sad that people have pride in their company and that the company gives their employees things and treats them.

 

I think you're missing the point.

 

No, it's sad that in exchange for accepting the free tickets, they're expected to cheer for the company rather than the team. When was the last time they started up a "Fly Emerates!" chant at an Arsenal game? Or a "Carlsbad rules" chant in Liverpool?

 

Not sure how many scousers have been to Carlsbad Caverns...

 

Typing error aside, his point is still a valid one.

 

I love it when they wear orange to the home games.

 

Made it look like a Dutch match!

 

XANGO's logos and signs are generally colored orange. Last Thursday around 1000-2000 XANGO employees and family members showed up for the RSL Dallas match in XANGO jerseys that were colored orange. They mostly sat in a section opposite ESPN's cameras.

 

Will we wear our white kit when Houston comes to play? That could be interesting.

 

It was confusing because those people were from Los Angeles, had Xango shirts, and only chanted Xango.

 

Sounds like brilliant marketing to me.

 

Simple... It got people talking. Which builds name recognition and might get a few people curious. Annoying? Perhaps. But we're talking about it. So they win. ;-)

 

I'd like to think they care more about winning than about what the fans are chanting...

Wonder how they will feel seeing a bunch of season ticket holders wearing paper bags over their heads?

 

i hope they realize the necessity of winning a game

 

We can win games next year. This year is to enforce the mentality in our team that losing sorta, kinda sucks.

 

I’ll have to hand it to the Xango people for diversifying their marketing mix. They could have easily stuck just to their “bread and butter” pyramid scheme approach to marketing their over priced flavored juice water but they boldly decided to diversify their scheme and start using guerilla marketing. When can we expect to see the giant inflatable gorillas and the kids being paid $4 an hour to wave “Xango” signs on the street corner? Maybe they can start with placing advertisements on the freeway overpasses.

BTW, when are they going to offically call the RSL vs LA Galaxy games "The MLM Cup"? How about "El Pyramido" or the "MLM Derby"?

 

Actually, I think this year the team is trying to enforce the mentality of "no matter how much we suck, and even if we never win a game, and even if we break every rule in the book, we're really so much better than that, and the glass is still always half full."

 

I think Xango doesn't understand football supporters and will probably not find a good return on investment here.

There is some good guerilla marketing around, things that make you think, and want to know more, and result in interest in the product and the company. But limply clappy sticking a company/product name at a sporting event is just annoying and distracting to the point of remembering who pissed you off so you can assure they don't get anything out of your pocket.

That said, if they came to Lot 13 after each G's game with a free can of xango and a gift of a six-pack of Guinness, I'd remember them forever as the folks who gave me a six-pack of Guinness after a G's game!!!

It's all about knowing your target audience.