I work for Circuit City in sales, last month during the WC we had a demo advertising the WC and USMNT going to the WC. I thought that it was awesome. But this month (JULY) we have a minute and a half clip advertising the MLS and the All star game. I think this is a good way to get the word out there about soccer.
I was in a new Circuit City in Manhattan because my girlfriend insists on looking at things she can't afford and it was only tolerable because of the WC graphics floating on the TVs
I noticed that PC Richards & Sons (A NY company) is a sponsor of LI rough riders. I guess the electronics dealers are into soccer.