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Discussion in 'New York City FC' started by napolisoccer, Apr 11, 2008.
They are doing everything in their power to say it without actually saying it.
Ugh......19 teams for at least a couple more years then?
LIE - Long Island Elite
DMWHP - DocMartens West Ham poser.
I guess that would be up to any long island based cosmos supporters group and not some Energy drink fan on a message board.
If I'm correct, the poster is pro-Cosmos with an old Energy Drink name...but I could be wrong.
If that's the case.. don't mean to sound as snippy. But my point is still the same.
Here is my team politics not that anyone cares: I'm pro NYC2 even though my team is RB and will be RB. I think NYC2 is a necessity if MLS wants to be a major sport in the USA. And if they play in Flushing Meadow Park, I will attend a lot of games.
And I don't ever see NYC2 being the main rival of RB. The main rival of RB will always be DCU.
And I think the "energy drink" issue is ridiculous. RB does not run commercials on tv or in print, unlike monster and 5-hour. They "advertise" through the many teams they own. As long as they spend lots of their money for my entertainment, I'm ok with them.
You've never seen the "gives you wings" tv ads? Are you kidding me? What you're watching at RB games is a comprehensive, big budget advertising and branding strategy. The game is selling cans of soda, the advertisement is the soccer team.
RB's advertising does not go through Madison Avenue. Not currently anyway. They take losses on their sports teams in lieu of pi**ing out money on Super Bowl commercials like Coke and Pepsi do. Their approach is unusual, but as said above, no big deal.
On a personal aside, I once received a compliment for wearing an RB hat from of all people, my dentist as he was about to examine me. He told me that his daughter is sponsored by Red Bull. She is a part-time pro speed skier who holds American records and World trophies. This made me realize how widespread RB is into sports.
Im kind of torn on the RB branding - Honestly - in this day and age - all teams are a brand but Redbull more so because it started as an energy drink but as you state - they really do a lot for sports and not just soccer but extreme sports and they have given a lot of athletes a lot of opportunity and as a Sports fan - i dont mind Redbull as an owner in the league.
What I do mind - is fine - you market your brand but when you get in that stadium it is kind of much - the huge logo on the room of the main stand - then you got the logo in teh seats and then the team which wears the logo on their shirts and right above that is the team crest...which is the logo of Redbull.
Its a little too much.
Advertising is not "daring". Ever.
And no, they don't just sponsor sporting events, they erase the history of soccer teams and brand them. We sure don't live in a pure world, but this was a huge leap forward in commercialism taking over the things that are important to people.
You're talking crap here Red. You said they solely advertise through their sports teams, now you're saying that they don't advertise during the Super Bowl. We can disagree whether or not this is a big deal, but you've been on here trying to change fact. And the fact is, they buy teams that fans loved, change their name and their character and wrench them away from all local context, all in the name of selling cans of soda. The fact that they lose money on sports teams is only more evidence of their marketing intent, not less.
I think that's a big deal. You're entitled not to, but don't change the facts to make yourself feel better about what you're supporting, and don't change the facts to make it more appealing to others.
Guest column in the NY Daily News from Councilwoman Koslowitz and Assemblyman Moya:
If it makes you feel better than you support a company that destroys local clubs's history for the sole purpose of marketing their soda. Rationalize away.
Yes - Moya is very behind this - good to see others putting op-ed pieces in there.
Peralta did so a few weeks ago as well - it has local leader support - which is already a step above Pier 40. Still will take a while for the ULURP
I know it's better for pols to come out saying that it would better the immigrant community (as they pointed to DC United and LAG), but clearly Seattle, PDX and Vancouver are much stronger franchises...and all have NASL names. If it's going to be the Cosmos, I would've pointed to that to guarantee success (but I'm sure they can't do that officially). And sadly (and I think the old Cosmos group knew this), hipsters appear to support MLS consistently. I've lost faith in the immigrant community argument after Rafa failed to bring out Mexicans, and seeing the Portugal celebrations for Euro 2012 going on in the Ironbound district.
Nonetheless, it's good to see pols get behind MLS.
I think this is an unfair statement - this has a lot to do with the team not Marketing in the local area
A few blocks away are the cages - one of the most historic little fields in that area - and the Redbull do not have one advertisement up there - they dont sponsor the field - help the locals out and in return win their support
I barely see Redbull stuff along Harrison avenue in the windows of local businesses or stores.
I know it will not instantly translate into success because you put a stadium in the middle of a soccer loving community - the club has to do work but to say that no stadium in a soccer loving community would ever succeed again because of what is going on in Harrison is unfair.
100% correct Nick..the Harrison & Kearny area could fill Fizzy drink stadium by themselves. But RB has no interest. PC, tell me when and I'll show you Kearny. You'll see 100's of kids playing footie, wearing jerseys . You'll see all the Portuguese places, Irish and Scottish bars and restaurants. And guess what you won't see and RB stuff. Harrison vs Kearny HS in soccer is huge in that area. Brings out anywhere from 5,000-10,000 people to watch. They asked fizzy drink to use the stadium for 3 years..Fizzy drink said NO. Way to attract the local soccer loving people. Now I'll say this now. If you just plop down a stadium in the middle of people and think they're going come and see you . You're crazy, you need to reach out and make people feel like they're part of the team. The Cosmos are laying down the groundwork with the Cosmos Copa. But they still need to reach out and help the local communities along Roosevelt Ave . The hipsters will come, just need to put a decent product out there
Clearly the Energy Drink doesn't think these people are worthy of their product.
I know you know Kearny..it makes NO sense to not get these people involved.
Clearly the people of Kearny must be at fault for not drinking enough Energy Drinks.
I see them using Henry to sell their soda in the signs I see in the Grand Central subway station.
I've been very disappointed by the way that Red Bull has chosen to ignore the 130-year soccer history of the Kearny-Harrison area. I hoped it was going to be different, after they printed an article about that history in opening-night program at RBA and after I was told by an insider that Harrison had been chosen over seven other potential sites because of that history. No such luck.
Right and now add the Tax payment issue - and the county is now pissed at them