Did anyone else notice the new referee shorts in the MLS Cup? Kennedy and his crew wore shorts that had the OSI logo on one leg and the USSF crest on the other leg. Now, I'm actually someone who, after initially thinking they were awful, took to the new OSI/USSF socks. So long as you don't have huge calves, I think they look good and that they add a touch of class and distinction for American referees. I think the short thing is over-the-top, though. It's an obvious move to attempt to A) get the USSF logo on as much merchandise as possible and B) create new merchandise and increase OSI's sales. With that said, I think it sort of backfires. The logo is so small that people can't really discern what it reads from normal photos and videos, so it doesn't really accomplish the advertising goal. And, since it's not very different from the normal OSI shorts, I don't think too many people are going to go out and buy them--at least not initially. Overall, I just think it's a bit ridiculous that USSF feels the need to have their logo on referees six times.