I just got the new issue of Sports Business Journal and saw an article on this, if it has been brought up before my apologizes. Basically it says that ABC passed on renewing its deal with US Soccer which expires at the end of this year. The deal began in 1999 and included a ESPN component was a pure time buy. Apparently US Soccer and IMG asked for a new contract that would include some sort of revenue sharing. Brad Hunt IMG's senior vice president of North American soccer (US Soccer's agency) said that after the World Cup US Soccer wanted to move beyond a time buy "because networks just don't have enough incentive to promote property under such an arrangement". ABC showed three games this year averaging a 1.0 rating, ESPN and ESPN2 split the rest of the 16-game schedule. Buying time on a broadcast network typically cost US Soccer about $275,000 an hour with the price obviously lower on cable. Hunt admited that TV is not yet a revenue generator for US Soccer. So this brought a bunch of questions to my mind, ABC/ESPN still holds the rights to MLS and the World Cup so where exactly does US Soccer go from here? Also have we reached a stage where we can go beyond time buy for the USMNT? I'm just curious if anyone can shed some more light on this, I don't think CBS or NBC would bid for the US Soccer's rights when ABC Sports still holds the MLS and World Cup but who knows.....Anyway, thoughts, insights, anything is welcome.