With so much talk about how to appeal to the general mass American public as a whole and much of the uncertainty of how to go about it, wouldn't it be easier if MLS targeted certain groups instead? Of course as of late MLS has been trying to find ways to appeal to the Hispanic fanbase with the establishment of CD Chivas. So what if MLS could make a similar move an establish a strong fanbase with the urban communities across the country? Take into account other trends that were started by success in the hip-hop industry. Everyone knows about and are intrigued by the Cadillac Escalade SUV because its large sized chrome wheels appealed to rappers and appeared all over music videos. Again take the Chrysler 300C sedan that was all hyped up by 50 Cent and appeared in his music video. If MLS were able to make soccer appeal to the urban communities and gain some exposure in them not only would the appeal spread throughout the cities but also to suburban America. Just imagine the insanity and immense exposure MLS would get if a big rapstar to wear a soccer jersey.