The problem is that Pabst has moved its brewery out of Milwaukee (to. . . get this. . . San Antonio). Whereas Harley Davidson powertrains are still made there. Hence my suggestion of the Choppers.
Milwaukee has certainly had its share of visitors. The French missionaries and explorers began visiting here in the late 16th century. "Milwaukee" was originally an Algonquin term meaning "the good land." I think one of the most interesting things about Milwaukee is that it's the only American city to elect three Socialist mayors.
How 'bout the Milwaukee Choppers (they could take Dema with the first pick of the expansion draft) or the Hogs or the Milwaukee Easyriders and they could have MLS's best cheerleading squad...
I like the Miller Light sponsorship... but will MLS allow it? One word, Budweiser (again, a good reason for St. Louis). But Harley Davidson would be cool. All orange like Holland, AWESOME!
Amazingly enough, the man who paraded around as the Queen of England for MLS commercials is that fellow on the left. See, it all ties in.