I am now convinced that the MPF campaign is pure genius. Evil genuis, but still genius. Look at y'all - everyone is talking Metros! Everyone! It is a fever, maybe yellow, maybe west nile, but it doesn't matter. Marketing Rule #1: There is no such thing as bad pub. This is the greatest, cheesiest ad campaign of all time. What we need is the cast from Ed Wood wearing the hats. Dogs, dead folks, non-Devils, doofeses w/ painted faces & signed heads, Clint's mom, and even Metal Mike don't get top, err, bottom billing. The absolute best part of the campaign are the red party hats w/ MPF written in w/ a sharpie. Forget Terrell Owens, The Sharpie corp ought to sign up Mark Lisi.
The only people talking about it are Bigsoccer peeps. And thats preaching to the choir. No one else in the world knows what MPF stands for. Take the Today Show example or whatever it was. If any of the items that Metro gave to theose people said "Metrostars" on them, it would have been a positive. Instead they went with MPF, which no one could ever decipher on their own, and we got referred to as "some seoccer league." Branding is key, MFO. Put 'Metrostars' on EVERYTHING.
It'd be false advertising since he played the Star Spangled Banner in front of only 15,000 people earlier in the year
The same way dead people (John Lennon, Einstein) with a caption (think different) helped make Apple Computer's advertising campaign one of the most successful and admired in history. Large versions of their ads are still hanging in their stores. Seems to me these ideas are MFO brainstorming before deciding what splashpages to use on the site since the licensing for the images used would probably cost them close to the rental of Giants Stadium or more. You can't use famous dead people's pics in advertising without paying their estate a fee. I'm not trying to defend any of these ideas. I could really care less. I'm just looking at them in a different light.
I was wondering if Metro could be sued for the ad with the dead people. I guess they can be. You would think that someone in the MFO would realize this. I am not surprised.
I totally agree. At first I thought that the plan was just a bad example to all MLS marketers. It's the opposite. It's about the best marketing campaign ever!
You are out of your freaking mind if you think the MPF campaign is even 1/1,000,000th as creative as Apple's campaign was. Then again you did claim to design the 2000 ESC scarf 9 months before the ESC. Cumbayah.
You know, one thing learned from this is just how far off the radar soccer, or at least the MetroStars, is. If ANYone in the media (papers, sport-talk radio) had picked up on this MPF stuff, they would have had a field day.
I was hoping that you could at least go back to the pretense that you do not work for Metro. Look at the posts you put up in the last 12 hours, all of which defend the ridiculous campaign and one of which actually presents a new version of the MPF advert that "you just received in your e-mail". Pathetic.
No it's not even 1/1,000,000th as creative. That wasn't my point. No I didn't. What I claimed was that scarf was based on a little logo I put together and used with my name before bigsoccer started charging for posting such things. I may even have used the word stolen a time or two. The rest of the scarf, red and black patches included, consisted of entirely original ideas. And it was the 2001 scarf not the 2000 scarf. You must admit being invited to 101 to settle any differences personally was pretty funny, and yes, original. As I promised in another thread I'll start using emoticon winkies so people will know when I'm serious and when I'm posting tongue in cheek or maybe I'll use the code (MTBFTR) for your benefit and there will be no question. This part of your post is accurate though I've yet to meet another person who knows Kumbayah has an alternate spelling.(MTBFTR)
Stop the presses! You had a point. Err what was it again? You don't say! Don't you think that as an employee of Metro, it is a little disengenious to claim the supporters club that does a better job in marketing to your team than you do, stole an idea from you? You knew what I meant. You knew what I mean Part Deux. Actually, I had no idea. When you came down to 101 where you wearing a MetroDog outfit by any chance? Thanks. We all appreciate it.
If I were I suppose it might be but then again maybe not (MTBFTR) What I do think is disingenuous is sneaking a peek into somebody's (probably an intern's) unprotected folder on the internet and claiming the pictures in it actually constitute a campaign. Anyone who's ever actually been around advertising agencies knows the difference. Another alternate spelling right? (MTBFTR) I sent Walsh's brother, whatever his name is. It had the same results. (MTBFTR)
Everybody who can't spell says that just like people who are broke say they'd rather be broke than rich because they're going to heaven or something like that.(MTBFTR)
You really think I photoshopped that and said I got it in an email from eurosport or something? Now that's nuts. Yes I really did get it in an email from eurosport.