Krafts Interested in Buying Liverpool?

Discussion in 'MLS: News & Analysis' started by Northside Rovers, Dec 2, 2004.

  1. Northside Rovers

    Jan 28, 2000
    Austin TX
    Club:
    FC Dallas
    Nat'l Team:
    United States
    Once "big" clubs with large fanbases - not so big or successful anymore and could be bought more cheaply and built back up to a far more glorious and valuable stature?

    I give up. Why?
     
  2. The Magpie

    The Magpie Member

    Nov 19, 1998
    Cambridge, MA
    That's pretty much it. These are clubs (Villa and Liverpool) that don't currently live at the top of the food chain, are projects to some degree, and don't especially offer an immediate return on whatever investment is made in them. However, there's tremendous support for each of these clubs, there's identifiable talent within each, neither are in especially bad financial shape, and both (at varying points) have been looking to new stadiums as a revenue generating means. For someone willing to make a long-term commitment to the club, and for a cost of only about 100 million pounds, it could be a very good long-term investment.

    In many ways, they have a good bit in common with the Patriots club Kraft took over in 1994, and look where he's taken them to in such a (relatively) short period of time.

    The Magpie
     
  3. sidefootsitter

    sidefootsitter Member+

    Oct 14, 2004
    Build a new stadium; use the extra $15-20M in revenues to buy 2 top players each year; use those top players to go deep in the CL; establish an own TV channel; use old glory and new fame to market itself all over the globe; see the club skyrocket in value to $1B ... and all on a $100M investment.

    There's your business plan in a nutshell.
     
  4. jussen1

    jussen1 Member

    Nov 9, 2003
    SJ
    The Robert Craft I know pilliaged the Earthquakes and almost cost us this franchise.
     
  5. pc4th

    pc4th New Member

    Jun 14, 2003
    North Poll
    Club:
    Los Angeles Galaxy
    Nat'l Team:
    United States
    Liverpool is a great brand that is known worldwide along the line with Man U, Real Madrid and arguably even more well known than Chelsea. It would be a good investment, in my opinion. Pitch the idea to Anschutz who already invested around $300 million on soccer, it would be an unstoppable team.

    P.s. Anyone know how much is Kraft worth? I tried to find it on Forbes Billionaires but can't find it.

    The patriots is valued at around $850 millions (i found that).
     
  6. Freestyle2000

    Freestyle2000 Moderator

    Feb 6, 2000
    LA
    Club:
    DC United
    Nat'l Team:
    --other--
    Yes, but if Kraft takes over he'll only open half of it on game days to save costs.

    RS
     
  7. The Magpie

    The Magpie Member

    Nov 19, 1998
    Cambridge, MA
    Because there are so few Liverpool supporters of course.

    :rolleyes:
     
  8. The Magpie

    The Magpie Member

    Nov 19, 1998
    Cambridge, MA
    More on Kraft & Liverpool...

    AMERICANS EYE ANFIELD ROLE
    By David Maddock, The Mirror (UK),
    12/7/04

    http://www.mirror.co.uk/sport/sport...-name_page.html

    "LIVERPOOL have received an official takeover offer from an American-based consortium led by two film producers.

    The move was announced on the stock exchange yesterday, amid claims that the consortium is backed by the wealthy owners of the American Football franchise, the New England Patriots.

    Privately, the Anfield board have dismissed the offer as "insignificant", and chief executive Rick Parry went as far as to rubbish the American consortium's proposal at Liverpool's annual meeting last Thursday..."

    FWIW, there are also two overseas articles in Neue Zürcher Zeitung (Switzerland) and Die Welt (Germany) that make mention of the Krafts and L4.

    The Magpie
     
  9. drew_VT_6

    drew_VT_6 Member

    Feb 22, 2000
    Orange County, CA
    Club:
    Los Angeles Galaxy
    Nat'l Team:
    United States
    Rumor has it that Liverpool gear will no longer be available at the stadium, they will only sell New England Patriots merchandise in the stadium stores.
     
  10. chapulincolorado

    Jul 14, 1999
    McAllen, Texas
    Club:
    FC Dallas
    Nat'l Team:
    Mexico

    Bad: Sorry to hear for the Liverpool fans.

    Good: Great for the NFL Europe supporters!

    :p

    El Chapulin Colorado
     
  11. RichardL

    RichardL BigSoccer Supporter

    May 2, 2001
    Berkshire
    Club:
    Reading FC
    Nat'l Team:
    England
    An exclusive survey of all the NFL Europe fans in England has revealed that Dave was indeed delighted, but Steve wasn't so sure, as he was hoping for a Liverpool shirt for Christmas.
     
  12. bford

    bford Member

    Houston Dynamo, Everton, USMNT
    Nov 30, 2004
    Houston, Texas
    Club:
    Houston Dynamo
    Nat'l Team:
    United States

    Good stuff.

    Kraft has been a very good NFL owner. He now has one of the most popular teams, and of course they have won two of the last three Super Bowls. He will spend money to make money.
     
  13. sidefootsitter

    sidefootsitter Member+

    Oct 14, 2004
    Does anyone know what the criteria the EPL clubs have for accepting or turning down these offers? Is it done completely on a whim or are there financial regulations that require some action at the behest of stockholders?
     
  14. RichardL

    RichardL BigSoccer Supporter

    May 2, 2001
    Berkshire
    Club:
    Reading FC
    Nat'l Team:
    England
    they are a business, so much the same as any other business. The only restriction is that the same person can't own more than one club.
     
  15. dcufan1984

    dcufan1984 Member

    Feb 17, 2002
    Club:
    DC United
    Nat'l Team:
    United States
    but he never sat in the cheap seats freezing his ass to the old aluminum bleachers of spartan stadium, silly.

    ;)
     
  16. The Magpie

    The Magpie Member

    Nov 19, 1998
    Cambridge, MA
    At last - a friend in high places
    By Simon Kuper, The Financial Times
    Published: December 11 2004 02:00 | Last updated: December 11 2004 02:00

    http://news.ft.com/cms/s/09d5429a-4...000e2511c8.html

    "... Ford and Jefferies thought Liverpool were neglecting their brand. For instance, asked Ford, why didn't the club have local marketing staff in countries such as China and South Korea? "One thing I learned in Hollywood is that when you're marketing inter-nationally, there's no substitute for bloody hard work at grassroots level. Liverpool FC employ precisely nobody to do that. Why isn't the club's website available in Korean? It would cost about forty quid per week to have someone on the ground doing this." Liverpool's TV channel, Ford added, "looks like a pilot episode of Look North West circa 1976".

    He and Jefferies made a list of a dozen investors who might be tempted by Liverpool. They visited the investors, paying for their own air tickets, and made their case. The Kraft family, owners of the New England Patriots American football team, liked it. The plan is to buy Liverpool, put former player and manager Kenny Dalglish on the board, perhaps give Ford a job, and then win everything. My other friends should consider this an example."
     
  17. The Magpie

    The Magpie Member

    Nov 19, 1998
    Cambridge, MA
  18. The Magpie

    The Magpie Member

    Nov 19, 1998
    Cambridge, MA
    Shareholder withdraws bid to buy Liverpool
    Tuesday, December 21, 2004
    Associated Press (courtesy of Canada.com)

    http://www.canada.com/sports/soccer/story.html?id=a59722b9-189f-4269-9d9a-e68212c02321

    "LIVERPOOL, England (AP) - Liverpool's financial future was plunged into further doubt Tuesday when Steve Morgan, the club's third biggest shareholder, withdrew his 70-million-pound ($165.3 million Cdn) bid to buy the club.

    With a consortium reportedly backed by New England Patriots owner Robert Kraft also interested in buying one of European soccer's most storied clubs, Liverpool owner David Moores, whose family has been connected with the club for more than 50 years, has been under pressure to sell..."


    The Magpie
     
  19. Northside Rovers

    Jan 28, 2000
    Austin TX
    Club:
    FC Dallas
    Nat'l Team:
    United States
    It wil be very interesting to see how this plays out.

    And if Kraft does end up as part of this ownership, things will get even more interesting.
     

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