It's Official: Gillette Stadium It Is

Discussion in 'New England Revolution' started by Danizinho, Aug 5, 2002.

  1. Danizinho

    Danizinho New Member

    Jul 7, 2000
    One of the worst kept secrets in the history of...well...secrets.

    Even got a nice Revs reference, too...

    Date: August 6, 2002


    -- Gillette and The Kraft Group sign a 15-year agreement --

    Foxborough, MA -- The Gillette Company and The Kraft Group today announced a 15-year agreement that gives Gillette exclusive naming rights to the home stadium and sports complex of the Super Bowl Champion New England Patriots of the National Football League and the New England Revolution of Major League Soccer.

    The announcement was made at an afternoon press conference held by James M. Kilts, chairman and CEO, The Gillette Company, and Robert Kraft, chairman, The Kraft Group.

    Under the agreement, "Gillette Stadium" now replaces "CMGI Field" as the exclusive name of the 68,000-seat, open-air facility. The Company also is receiving an extensive package of sponsorship and promotional rights in and around the venue.

    "With our deep New England roots and our Company's role as a pioneer in sports marketing, this new partnership with the Kraft organization and their New England Patriots and Revolution franchises is a natural. Millions of sport fans remember Gillette's sponsorship of the World Series and other fabled sports events. The Gillette name on this state-of-the-art sports venue will be a new chapter in that grand tradition," said Mr. Kilts. "Our research shows that our consumers are great sports enthusiasts, so we know that this sponsorship gives our brands an excellent opportunity to connect with our consumers.

    "We also look upon this partnership as providing the basis for enhancing our community outreach efforts within the entire Greater Boston area. In short, we are thrilled that our consumers, customers, employees and sports fans everywhere will now form a close association between Gillette and the world-class New England Patriots and Revolution franchises," Mr. Kilts added.

    "This is a very exciting day for me and my family," said Robert Kraft. "As someone who grew up in the 1940s and '50s, the Gillette brand has always been synonymous with championship sporting events and has also been a world class New England institution for over a century. We are very proud of our new stadium. It is a state-of-the-art sports venue that incorporates many regional themes throughout. To now have the combined sports and New England heritage of the Gillette brand on our stadium is the perfect match."

    Gillette Stadium exterior and in-bowl signage will be in place for the Patriots regular season opening game against the Pittsburgh Steelers on September 9. The more than 2000 interior signs will be changed during the football season.

    Financial terms were not disclosed.
  2. Jim Dow

    Jim Dow New Member

    Mar 20, 1999
    Belmont, MA
    3 mentions of the Rev, the same number as the Patties. And I just made my glasshalfull vow. I think I will call it Gillette Stadium, or at least not Chapter 11.


  3. Mike Marshall

    Mike Marshall Member+

    Feb 16, 2000
    Woburn, MA
    New England Revolution
    Nat'l Team:
    United States
    Now that Gillette is a sponsor, I don't ever want to hear again that the Revs' problems stem from the fact that they haven't GELLED, yet.

    No matter what it's called, let's just hope it provides the Pats and Revs a real FOAM field advantage...

  4. revsrock

    revsrock Member+

    Jul 24, 1999
    Boston Ma
    New England Revolution
    Nat'l Team:
    United States
    It is just a cheap way of saying the Patriots play the first ever game in Gillette Stadium. HA HA
  5. BillQ

    BillQ New Member

    Oct 11, 1999
    Chicago, IL
    And there will be plenty of close shaves in the matches ahead don't forget.
  6. Rev-eler

    Rev-eler Member

    Feb 13, 2000
    San Francisco
    if you read it just right....almost makes it seem like the REVS will be around for 15 years.
  7. Popero

    Popero Member

    Jul 5, 2002
    The best a man can get.
  8. rkupp

    rkupp Member+

    Jan 3, 2001
    only home teams?

    So as CMGI Field fades away into trivia oblivion, I'd guess the Revs and the US Nats were the only teams to ever play a home game there.
  9. moacir

    moacir New Member

    Feb 16, 1999
    Figueira da Foz, PT
    Forget Duracell

    We want Ralston/TnT to continue to be our Eveready's bunnies.
  10. ToMhIlL

    ToMhIlL Member+

    Feb 18, 1999
    Boxborough, MA
    New England Revolution
    Nat'l Team:
    United States
    Re: only home teams?

    The US were the home team? I thought it was Holland, since the "klootzakken" running the show played the "Ole" celebration song on the PA when Holland scored. I guess what they say is true: You're not much if you're not Dutch...

  11. revfan213

    revfan213 New Member

    Mar 2, 2001
    the South Shore (MA)
    Didn't the Breakers play one of their home games at CMGI?
  12. soccertim

    soccertim Member

    Mar 29, 2001
    Does this mean that the Revs have the best FOAM field advantage in the MLS?
  13. scrub

    scrub Member

    Oct 12, 2000
    Perhaps this was all planned as a ploy for the US Nats to regain their "never been defeated in X Stadium" tag line that they had with Foxboro.

    Figure it out. They lost at CMGI. Name had to go.
  14. Blathist

    Blathist New Member

    Aug 21, 2001
    I think that they should change it back to Foxboro Stadium, anyone with me on that?

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