that first billboard coincided with nike's "play beautiful" campaign, whose ads are hosted by eric cantona ... Ad on YouTube BELLISIMO! i'm up in the air about the latest flood of ads ... not so sure about the snake wrapped around the ball, but i love the "Don't Tread On Me" slogan.
Not to sound corny, but walking through Time Square when I lived in NYC for 5 years, I always thought how cool it would be to have a big ol' picture of the US team or a player perched up on a building. <sighs...> This thread made my day. And believe me, people will take note of the ad, you cant help but not to notice in TS.