When do we think the Club World Cup will actually evolve into a competition taken seriously over here in Europe? I think FIFA is doing the right thing in the mid term by trying to give it some stability, i.e. keeping the current format but increasing the prize money and soon allowing other countries to host it. However I think in the long term I think its plain to see that it will never be taken seriously without more teams in it. A few years down the line I hope to see the finalists of each continent taking part rather than just the winners. In the long term IMO (I’m talking 15 years perhaps more) I think it should become a 16 team competition modelled after the Champions League played over the course of the season. Unrealistic? I don’t know, maybe. There’s the whole issue of fixture congestion that crops up, an issue that seems to entirely disappear when money is to be made out of something. The Champions League used to have a second group stage, presumably to squeeze as much money out of television broadcasters and the paying customer as possible, and I gather the top European clubs weren’t none too happy when the second group stage was scrapped. If they thought there was money to be made out of a larger Club World Cup played over the season I’m betting fixture congestion would suddenly become a non-issue. Then there’s the whole flight and journey time issue, but given that civilian airlines will probably continue to get faster etc... Jet lag is a big issue now but might not be so in years to come. Of course there’s also the argument that European teams simply wouldn’t be interested in playing non-European teams on their own turf. Its true that European teams like to play other big European teams, but I don’t believe that a group stage game at home to Boca Juniors would be any less attractive for one of the European super teams than a group stage game at home to Levski Sofia would be. My idea for a future CWC would be for the better continental competitions to have more teams qualify for the CWC than the lesser ones. E.g. in a 16 team competition, 8 from UEFA, 4 from CONMEBOL, 2 from CONCACAF, 2 from CAF and 2 from AFC (merged with OFC). Two of the top European teams in each of four groups would make the group stage more attractive to European fans, meanwhile games against Boca, Pachuca and LA Galaxy etc would IMO be no less attractive than games against Levski and Shakhtar etc Obviously I’m not talking about this happening in the short term, but I think in the long term it would help it to become a lucrative competition, and if the money men think there’s something to be had out of it, it will happen.