I am writing my Senior Thesis in High School on Ethnic Marketing in the MLS. Does anyone have any solid links or info for me that would be useful in writing this? Anyone have any suggestions?
If you're interested in looking at Hispanic marketing in MLS, here's a helpful piece that discusses the topic along these lines: It also points out that MLS didn't have any national marketing programs targeted at Hispanics until 2001 (i.e., the Hispanic Heritage Night program, about which you can find more info at MLSnet.com) and that the league's sponsors drove these efforts. http://www.bizjournals.com/washington/stories/2000/12/04/newscolumn8.html There's also been a fair amount of local marketing to Hispanics in Dallas and DC. You can probably go to their sites or ask around in the team forums for more detail. Good luck with your thesis.