The Football League, home to the 72 soccer clubs that compete in the three leagues immediately below the EPL, has signed a new naming rights sponsorship with npower, the U.K. arm of the German-based utility RWE. http://blogs.forbes.com/sportsmoney/2010/03/football-league-replaces-coke-with-npower/
So the Premier League gets 30 million a season for naming rights & the Football League gets 7 million. Huge & growing gulf