Corporate America has discovered a phenomenon of "blogs", "message boards" and other "digital influencers". They are very afraid. http://ad-rag.com/114820.php (PR client) is a market intelligence and media analysis services firm. (PR client) is working with F1000 companies who are using our services to Manage and Monitor Digital Influencers (such as blogs, message boards, user groups, complaint sites, etc.) as an intelligence and threat awareness tool. (Person's name), CEO could talk to you about 'What F1000 Companies are doing to take action against bloggers' and 'How companies are taking steps to protect their corporate reputations from bloggers/digital influencers.' Meanwhile, NY Times is reporting that a lot of these "web logs", or "blogs", are devoted to politics and are often vicious critics of the mainstream press! http://www.nytimes.com/2004/10/28/politics/campaign/28blog.html I forgot what my point was, but it's just amusing to watch the mainstream media and large corporations have no idea how to deal with the blogosphere - "Do we ignore them? Are they that influential? Can we shut them up?"