Interesting article. Not sure if it should be posted here but doubt many people subscribe to Business Week. ________________________________ http://www.businessweek.com/@@7SttDWYQHc6iYBgA/premium/content/04_47/b3909099.htm NOVEMBER 22, 2004 SPORTS BIZ Commentary: Soccer: Time To Kick It Up A Notch The MLS looks healthier. Now its game needs spice As Major League Soccer kicks off its ninth MLS Cup finals on Nov. 14, there are indications that American-style pro fútbol -- written off for dead again and again -- may finally have legs. German sporting giant adidas-Salomon (ADDDY ) recently announced that it will inject about $100 million into MLS over 10 years to become its key sponsor. Attendance is up 4.4% over last season. Soccer phenom Freddy Adu grabbed national media attention in his debut year. In 2005 the league is expanding to 12 teams from 10, and it plans to build four soccer-specific stadiums. MOD NOTE: Please do not paste copyrighted articles. Only a summary and link. Thanks.