Burn stadium naming rights

Discussion in 'Business and Media' started by Huss, Sep 17, 2003.

  1. Huss

    Huss Administrator
    Staff Member

    Aug 1, 1995
    New York, NY
    Club:
    New York Red Bulls
    from sbj

    It will cost to name the new Frisco complex. Hunt Sports Group is taking the 93-acre, $65 million soccer facility it is building in Frisco, Texas, to market with an asking price of $37.5 million for naming rights.
     
  2. PaulGascoigne

    PaulGascoigne Member

    Feb 5, 2001
    Aotearoa/NZ
    Good god! That sounds absurdly high. Perhaps in contract form it's not so bad. say about 1 million dollars a year over 37 years. Even that wouldn't be too bad, unless you get some stupid sponsor like Crisco (say, actually, frying opponents in Crisco at the Caldera in Frisco might...oh, never mind.)

    I'll be shocked if anyone ponies up anything remotely close to that kind of cash...hell you could buy the A-League or damn near controlling interest in a franchise for that much up front with not much more than that :)
     
  3. MD_05

    MD_05 New Member

    Oct 18, 2002
    Ohio
    would that price be for 20 years?
     
  4. jmeissen0

    jmeissen0 New Member

    Mar 31, 2001
    page 1078
    well... this place is going to get tons of use year round


    tons of youth fields... tournaments, practices, leagues

    highschool and college games and tournaments... probably the highschool championships and the college championships at some point

    highschool football games

    concerts

    mls games, us men and women games, international friendlies



    there is plenty there to consider
     
  5. FlashMan

    FlashMan Member

    Jan 6, 2000
    'diego
    Club:
    --other--
    Nat'l Team:
    United States
    how much did Home Depot pony up? I've forgotten.
     
  6. Frank Cunha

    Frank Cunha New Member

    Sep 17, 2001
    UNION TOWNSHIP, NJ
    if not mistaken was 80 million
     
  7. jmeissen0

    jmeissen0 New Member

    Mar 31, 2001
    page 1078
    it was 70 some million... or 65... can't recall

    but it did require aeg to buy so many millions of supplies from home depot
     
  8. MD_05

    MD_05 New Member

    Oct 18, 2002
    Ohio
    hdc was something like 7mil per year for 10 years.
     
  9. monster

    monster Member

    Oct 19, 1999
    Hanover, PA
    Club:
    DC United
    Nat'l Team:
    United States
    So does this mean the price of premium membership is going up? :D
     
  10. jmeissen0

    jmeissen0 New Member

    Mar 31, 2001
    page 1078
    Re: Re: Burn stadium naming rights


    too bad they can't get the crew rights... at least til someone with more money buys them out

    :D
     
  11. monster

    monster Member

    Oct 19, 1999
    Hanover, PA
    Club:
    DC United
    Nat'l Team:
    United States
  12. Andy_B

    Andy_B Member+

    Feb 2, 1999
    Nat'l Team:
    United States
    From HD's point of view it was $40M, from AEG's point of view it was $70M since they still would have had to get the materials from somewhere and spend in the neighborhood of $30M for them.

    This was a win win IMO for both sides.

    Andy
     
  13. monster

    monster Member

    Oct 19, 1999
    Hanover, PA
    Club:
    DC United
    Nat'l Team:
    United States
    Oh, I agree it was a great deal. Just wanted to point out how the numbers in these sort of things can be fuzzy sometimes.

    Any early bets on who might jump in to challenge Jesse's bid in Frisco? ;)
     
  14. CUS

    CUS New Member

    Apr 20, 2000
    How about Preparation H? :)
     
  15. jmeissen0

    jmeissen0 New Member

    Mar 31, 2001
    page 1078
  16. Scoey

    Scoey Member

    Oct 1, 1999
    Portland
    Does anybody know how they got that asking price? Was it based on a study of what the market will bear, or what is needed to make the stadium profitable? $37,000,000 just seems like a heck of a lot for a soccer stadium -- I don't care how much other use it gets. Take a look at some other deals -- and many of these were signed when the economy was substantially better. I'd love to see Hunt get that much, but I'm skeptical.
     
  17. Northside Rovers

    Jan 28, 2000
    Austin TX
    Club:
    FC Dallas
    Nat'l Team:
    United States
    Dumb

    Dumber
     
  18. anderson

    anderson Member+

    Feb 28, 2002
    Club:
    Houston Dynamo
    Nat'l Team:
    United States
    This bit is from a recent article on the new Toyota Center in Houston. I didn't even know there was such a thing as a "naming rights industry" - robust or not - but I think the additional elements of these sorts of deals - particularly, the int'l aspects - are interesting. If an NBA team can make some use of the int'l market, maybe an MLS team could work that angle, too.
    http://www.chron.com/cs/CDA/ssistory.mpl/topstory/2009544
     
  19. SoFla Metro

    SoFla Metro Member

    Jul 21, 2000
    Ft. Lauderdale, FL
    Solarcaine
     
  20. akimmel

    akimmel New Member

    May 19, 2003
    Frisco
    Since we don't have a Home Depot in Frisco, but we do have a......

    Lowe's Center at Frisco Square?????


    Our minor league baseball stadium is the Dr. Pepper/7 Up Ballpark....so maybe Sprite Stadium???
     
  21. ElJefe

    ElJefe Moderator
    Staff Member

    Feb 16, 1999
    Colorful Colorado
    Club:
    FC Dallas
    Nat'l Team:
    United States
    Well, Pepsi is a major sponsor in Major League Soccer, and one of their subsidiaries (or is it a former subsidiary), Frito-Lay, is based in Plano so...

    Tostitos Stadium at Frisco Square
     
  22. anderson

    anderson Member+

    Feb 28, 2002
    Club:
    Houston Dynamo
    Nat'l Team:
    United States
  23. Keep87

    Keep87 New Member

    Apr 24, 2003
    North Carolina
    Dumberer.
     
  24. bmurphyfl

    bmurphyfl Member

    Jun 10, 2000
    VT
    Club:
    Montreal Impact
    Nat'l Team:
    United States
    I think part of the value of the HDC's naming rights was the stadium's location. Since it is located near one or two major highways and the HDC sign is visible from the highway, there is a "billboard value" to the deal in addition to the "stadium name value".

    Is the Frisco stadium going to be located near a similarly busy highway?

    As akimmel stated, my first phone call trying to sell these rights would be to Lowe's with a similar deal (buying supplies; not $70M) in mind. Is it just a coincidence that there are three or four basketball arenas named after airlines? Let's create competition in the hardware market for naming rights. Then if Lowe's signs up in Frisco, call Builders Square about Crew Stadium.

    Murf
     

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