In October 2005 Apple Computers started selling TV shows, short videos and music videos through their iTunes Music Store at $1.99 a purchase. To date they've sold well over 3 million videos. The networks currently offering video content are ABC, NBC, Disney Channel, Sci Fi, and USA. NBC has now hinted that they are going to offer even more content through the iTunes music store. I think it'd be great if MLS could attempt to line-up to become one of the first sports properties (through SUM) to be a part of the iTMS. I have to believe also that the exposure of being possibly the first sports property to be served via the medium would make MLS noteworthy. Anyway, at some point, it's going to be more of a negative that MLS doesn't sell video online which outweighs the cost (as long as it's not exorbitant). I don't believe this would necessarily be a cash cow for MLS but at the same time I hope an effort would made to see what the cost/benefit analysis of such a move would be. Can MLS/SUM pursue something like this? I'd assume it come down to contracts that they already have signed with ESPN etc. but I'd have to think they control most of the production and the rights to the video. They'd already have the content in some kind of digital format (hence they can offer the streams) and Apple provides the bandwidth and storefront. I, for one, would definitely buy a season pass for a copy of every DC United game from last season and subscribe for and buy every game in future seasons. Thoughts?