«Naming» (Selling the stadium's name): could it be a solution for Benfica?

I don't see a problem with this and it's just a matter of time before it happens in Portugal. It's common here in the U.S and teams make a lot of money. What probably will wind up happening is the stadiums being called Estadio da Luz/PT or Estadio do Dragao/Revigres or something like that... I doubt the "Luz" and the "Dragao" will completely disappear. We'll see though.

 

Sporting has already made a deal that will guarantee them about 30 Million Euros over the next couple of years. They will sell advertising that will be placed over each entrance into Alvalade and that section of the stadium will be referred to as (XYZ Brand Section) Much like the seats in the Luz are called on one side the "Sagres" side and the other side is "Coca-Cola" They will also place advertising on the stantions that hold up the roof...

I hope Benfica simply adds the sponsors name as opposed to completely changing it...

Fedex-Estadio da Luz or something like that...I am not big on naming a stadium or arena after sponsors because in the event they lose it they also lose some of the identity...ala...Enron Field in Houston or Pro Player Stadium in Florida, named after companies that have seen better days and eventualy had to find a new sponsor and thus a new name...

 

You are gight, but I prefer the TRADITION... at least let me say "EStádio da Luz" for a few more years... I acepted that in the pavillion, when they changed the name of the number 1 pavillion to PAVILHÃO AÇOREANA SEGUROS (Futsal and roller hockey), but in that case, they needed money...

Football needs money too, but until there are other options, let the traditional name there, please!!!!

 

you see: SAGRES, COCA-COLA and the other sponsor in the "bancadas", its good enough to have money... but the spirit of the STADIUM da LUZ... its there allways!!!

 

It's about time. This is the normal around here in America. The newest soccer specific stadium being built in Dallas will be called Pizza Hut Park. The LA Galaxy's new soccer stadium and complex built a few years ago is called the Home Depot Center.

I used to be against it. But, as long as it brings in money then it's all good. Once Benfica does it then everyone else will follow. Maybe even Viagra can chip in and by the naming rights to the Dragon Stadium.

 

Personally, I don't like all the advertising but this is a business. If they name it something like Estadio "insert brand" Da Luz, then that's fine. Nothing stupid like Home Depot centre or Walmart Park. Like Goodead said, nobody outside of the media calls the Skydome... the Rogers centre.

It will still be known to the fans as the Estádio da Luz.

 

I'm actually surprised this has not yet happened in Portugal seeing as how important advertising is to make money. I hate the names of stadiums when corporations get involved but in this day and age it is a necessary evil especially for our Clubs who need as many sources of revenue stream as possible.

 

I don't like the idea of teams that have stadiums with traditional names selling the naming rights to coportations, but I understand it is a business and it brings in alot of money and it would probably help Benfica financially, so I wouldn't be against it. Whatever they name it, I'm sure the fans will continue to call it Estadio da Luz, just like people still call U.S. Celluar One Park, in Chicago, Comisky Park. If Benfica does do it, I'm sure other clubs in Portugal will do it as well.

 

What compels you to say that?

Benfica buys classless Brazilians a dozen at a time, but I don't see every single team doing that.

 

Luis Fabiano and Claudio Pittbull played for Benfica? And by the looks of this year you could see Brazilian Porto 2: Not So Electric Brazilian Bagaloos.

 

I mean Benfica most likely won't be the only team doing this. If Benfica makes alot of money with this, other teams will also do it, it makes financial sense.

Classless Brazilians? What are you talking about?

 

This type of Americanized branding is starting to happen in Europe now anyways. Arsenal's new stadium will be named after Fly Emirates, and PSV's stadium is named after their owner, Philips. The name of the Luz, Alvalade or Dragao may indeed change, but its spirit wil still live on. Let's also not forget, these stadiums are brand-spanking new, so their current names don't really drum up so much nostalgia as it is:

Luz - Portugal loses the Euro final to Greece

Alvalade - Sporting loses the UEFA Cup final to CSKA

Dragao - Portugal loses the first game of the Euro group stage to Greece

Maybe changing the names will eradicate some of the bad memories already in place

 

Visto assim... you are right...

 

Classless Brazilians of Benfica-
Luisao-I'm sorry but he sucks, the only time he made a good header the whole season was against mister Frango himself. On top of all this he's a major douchebag.
Alcides
George Jardel
Geovanni-Honestly... the only class this guy got was to have the brain power to sign for Barcelona; easy money
Andre Luis

I was referring to the SuperLiga teams at a whole; the league doesn't revolve around the big three like it did a good 50 or so years ago; so I don't feel I have to justify your stupid post at all really. Make it seem like you supplied two backups to your claim or something.

 

Aveirenses, you must be new to the soccer world to make such idiotic statements like that. Just because you don't like the team, which is obvious, doesn't mean the players you mentioned are, as you say, "classless".

Besides George Jardel who never put on a Benfica shirt, the others you mentioned are all World Class players who have won championships and managed to play for their national teams. I may not like Sporting or Porto but to say the Brazilians they buy are classless, is ignorant.

Now if you said the entire Beira Mar team was classless and bunch of under achievers who want nothing more than a pay check, and only manage to play well agaiant the big three, I would agree with you. With out those team to motivate you anymore, you maybe in the 3rd Division pretty soon.

As much as I like the city of Aveiro, I hope you enjoy the 2nd Division, I hear it's very competitive, which could be a problem for you.

 

I think he was answering to someone who said Luis Fabiano is classless.
By your own definition then Fabiano is world class too. Is that correct?

I agree with every thing you said about Beira Mar though.

 

LOL!!!

 

Fabiano was until he went to Porto, but no one shined on that team last year so I think it's unfair to single him out. Everyone in Europe was after his signature before he went to Porto, but he doesn need to prove himself again for sure.

 

It has nothing to do with me not liking Benfica, I'm neutral to Benfica, Sporting, and Porto. I have never been biased against or towards any of them.

SLB1904-I honestly don't have the time to deal with you. Why? because I wrote that a good 2 or so weeks ago (give or take). I'm done with this arguement. What you said was your opinion what I said was mine. All I am going to say, is that your arguement is not convincing. This has nothing to do with Beira-Mar, it never has, so don't bring my team into this. Wrong forum, wrong thread. If you want to go talk ******** go ahead in the proper place. If you can't make defend your point without having to attack a team that has nothing to do with the matter it just shows your immaturity. Wow, the Liga de Honra is competitive huh? No ********? Football is competitive. You go look at the tapes this season and you'll see Beira-Mar got robbed out of enough points to ensure our stay in the SuperLiga.

As for Brian De Sousa, I don't even need to deal with you anymore. Everytime someone makes a comment about Benfica you just go and attack their teams. Why? Because you know when it comes to arguing the points that I and other people sometimes make about Benfica you always end up having to take out the neg rep. Why? Because you're an **************, and that's what your continued Beira-Mar comments to me signal.

Now, honestly, you missed my point. The whole league will not follow Benfica in these measures.

 

I see no Problem selling the naming rights. Its a common practice in the US and Canada and it generates money. For everyone in general it will still be the Estadio da Luz

 

To take a page out of the "ser benfiquista" book: Where are Seixal?