I really wish streaming numbers were regularly announced. Those numbers are pretty significant for espn these days. Watchespn streaming is the only way I and many others watch any espn content. I think a lot of people would be surprised at how much it would increase the numbers.
Nielsen has just started to add monitors for the various streaming services. They figure it will be 6-9 months before they have enough coverage that they can start releasing the numbers. It is a shame Nielsen has to do this as each streaming service must know EXACTLY what the numbers are, down to the second. We should not need a sampling service.
Problem is that the streaming services aren't going to provide Nielsen access to that information for free and with the number of streaming services that are out there, it is likely cost prohibitive for Nielsen to get that information. By providing their own sampling system, Nielsen is likely driving down their cost quite a bit. There is also going to be hesitancy of the streaming services to provide that level of information to an outside source where they have no control over how the information will be presented. Right now streaming providers have a lot of latitude in how they present their "ratings". Take the Summer Olympics last year. NBC kicked out some pretty staggering numbers about the number of viewers (50 million) and total minutes of streaming the consumed (3.4 billion).. That is until you break those numbers down into the familiar ratings that are used for TV and it becomes apparent that NBC's streaming numbers for the entire Olympics was basically equivalent to two hours of a single night of NBC's nightly TV show.
yes I understand all of that but that was not my point. No one in cable, satellite or broadcast knows how many are watching and as such we have to rely on a less than perfect sampling service. But it is still far better than nothing. With streaming, while I understand why, it is a shame we have to revert to a sampling service when the exact data is available. It is going to be fun to watch how the various streaming services and channels react when Nielsen releases numbers and the sample comes in lower than the actual (which will happen probably 50% of the time).
How is the exact data true? With the ability to stream to multiple devices (TVs, computers, mobile, etc) and shared family accounts, the data from streaming providers isn't going to be any more accurate. I'm not sure if my household is representative of your typical "streaming household", but it isn't uncommon for there to be three or four different devices streaming different content all from the same account. Given the different ages and genders within my household, if they used just the data from the account owner, they'd get the information wrong... and that's not counting the times where my entire family is watching the same thing on the TV..
Why would they get it wrong? Streaming services have a way to determine the exact number of streams to any particular video. It doesn't matter what account is being used. They can see the requests to the video. If you are streaming something and your kids are streaming something else, the provider can see each of those requests. If you already understand that but think for some reason that is the wrong data, I am even more confused. You would want to count each stream to each video/media. They can do that. Edit: I see. You are talking about ages. Well maybe with streaming sources they are just going to have to report number of streams and not try to determine ages. I believe you would have this same issue with the Nielsen boxes. It doesn't know who is watching does it? Pretty sure they just report the person who signed up with Nielsen as the person watching all the time even though it could be anyone in the family.
Plus 39k on Fox Deportes (SOURCE: https://sportstvratings.com/south-c...rts-tv-ratings-for-sunday-march-19-2017/7803/). You'll also see in that link that the MLS game was the second-highest rating programming on FS1 all day.
And 79k on UDN for Atlanta-Chicago on Saturday (SOURCE: https://sportstvratings.com/iowa-st...s-tv-ratings-for-saturday-march-18-2017/7796/) It was simulcast on UniMas, however, so we'll need to wait until we get that combined number before finalizing the Week 3 numbers.
Sorry I wasn't clearer. Your edit is correct, I was mostly talking about the demographics and not just the raw number counts. However, in a situation where I'm streaming to the TV and the entire family is watching the TV, their raw count of just the devices wouldn't be accurately counting the viewers of the show. You are not correct about how Nielsen gets its demographics though. Depending on the type of system that the family is using, people have to "check in" and "check out" before they can be counted, or they have to fill out a log that lists their demographics, etc. That's how Nielsen gets the demographics behind the raw numbers. When they say that a show had 200,000 male viewers between the ages of 15-40, it is because a male between the ages of 15-40 "checked in" that they were watching the show at that time.
I knew the paper diaries worked that way as I have been a part of them before. I still question how accurate the devices are as you are dependent on the users actually checking in and out. In your example about young kids in your house streaming. Can you really expect young children to check in and out of a Nielsen device? Also the same issue of the whole family watching the same thing exists in the Nielsen devices too.
I believe the MAC addresses that are a part of every NIC and transferred in the packet frames helps the service provider know exactly who is requesting which streaming data with in a single household. You are correct in that they do not know how many eye balls are watching the specific show on a single device nor the demographics.
The raw numbers from streaming isn't really any different than cable/satellite/dvr/etc boxes now. Since almost everyone is using boxes, the providers know which boxes are watching what, they just don't know how many people are watching them at any one time. Streaming isn't going to be any different than that, so it makes sense that Nielsen would try and set up a similar process for capturing the ratings that they do now.
I agree that streaming won't be much different. I guess in a way there is not much use to this data. Even if the cable companies can see what channel you are on, the information is useless to them, because they have absolutely no idea if the TV is even on (many Americans leave their cable and sat. boxes turned on ever when the TV is off). This is where services like Netflix must have much stronger data since the act of watching a show is much more interactive. You can't just leave Netflix on for 5 days and have it do anything outside of showing the one show you originally selected. The streaming services that have the regular 24 hour channels will have the same issues as the cable and sat people not knowing if the TV is actually on or not (assuming it is an external device and not a smart tv).
World Baseball Classic on MLB Network: DOMINICAN REPUBLIC VS. PUERTO RICO 554k NETHERLANDS VS. CUBA 225k VENEZUELA VS. USA 706k ISRAEL VS JAPAN 64k VENEZUELA VS. DOMINICAN REPUBLIC 337k USA VS. PUERTO RICO 682k USA VS. DOMINICAN REPUBLIC 852k PUERTO RICO VS. VENEZUELA 282k Just a sample of last week's games.
They are also all on FoxDeportes I believe (may be ESPN Deportes). But I have no clue on what ratings they get in Spanish TV.
World Soccer Talk for last week. 1 1,169,000 Liga MX Chivas / Veracruz Univision; 771000 UDN; 398000 2 1,028,000 Liga MX Pumas / América Univision; 714000 UDN; 314000 3 1,022,000 Premier League Man City / Liverpool NBC; 1022000 —; — 4 967,000 Liga MX León / Toluca Univision; 660000 UDN; 307000 5 618,000 La Liga Barcelona / Valencia beIN; 112000 beIE; 506000 6 549,000 Premier League Stoke City / Chelsea NBCSN; 519000 Unvso; 30000 7 478,000 Premier League Spurs / Southampton NBCSN; 478000 —; — 8 450,000 UEFA CL Round of 16 Leicester City / Sevilla FS1; 326000 FOXD; 124000 9 419,000 Premier League West Brom / Arsenal NBCSN; 392000 Unvso; 27000 10 417,000 FA Cup Chelsea / Man Utd FS1; 316000 FOXD; 101000 11 380,000 Copa MX Chivas / Juarez —; — UDN; 380000 12 362,000 Liga MX Cruz Azul / Tigres —; — UDN; 362000 13 361,000 La Liga Athletic / Real Madrid beIN; 97000 beIE; 264000 14 325,000 Premier League Middlesbrough / Man Utd NBCSN; 300000 Unvso; 25000 15 300,000 Copa MX Santos / Cruz Azul —; — UDN; 300000 16 293,000 Liga MX Puebla / Morelia —; — UDN; 293000 17 291,000 UEFA CL Round of 16 Monaco / Man City FS1; 291000 —; — 18 279,000 Premier League Bournemouth / Swansea City NBCSN; 279000 —; — 19 232,000 MLS Atlanta United / Chicago Fire UniMás; 153000 UDN; 79000 20 223,000 MLS Seattle Sounders / New York Red Bulls FS1; 184000 FOXD; 39000 21 207,000 UEFA CL Round of 16 Atletico Madrid / Leverkusen FS2; 38000 FOXD; 169000 22 206,000 CONCACAF CL Dallas / Pachuca —; — UDN; 206000 23 203,000 Copa MX Tijuana / Morelia —; — UDN; 203000 24 190,000 UEFA EL Round of 16 Man Utd / Rostov FS1; 190000 —; — 25 144,000 CONCACAF CL Tigres / Vancouver —; — Gala; 144000 26 129,000 Bundesliga Hoffenheim / Leverkusen FS1; 77000 FOXD; 52000 27 117,000 La Liga Alavés / Sociedad —; — beIE; 117000 28 117,000 La Liga Atlético Madrid / Sevilla —; — beIE; 117000 29 116,000 Liga MX Monterrey / Atlas —; — Gala; 116000 30 108,000 La Liga Deportivo / Celta Vigo —; — beIE; 108000 31 85,000 Copa MX Monterrey / Puebla —; — Gala; 85000 32 78,000 La Liga Betis / Osasuna —; — beIE; 78000 33 67,000 Bundesliga Mainz / Schalke FS1; 56000 FOXD; 11000 34 64,000 UEFA EL Round of 16 Besiktas / Olympiakos FS1; 64000 —; — 35 63,000 Liga MX Necaxa / Jaguares —; — Gala; 63000 36 53,000 Serie A Torino / Inter beIN; 53000 —; — 37 45,000 La Liga Las Palmas / Villarreal —; — beIE; 45000 38 36,000 UEFA CL Round of 16 Juventus / Porto FS2; 36000 —; — 39 25,000 Bundesliga Dortmund / Ingolstadt FS2; 25000 —; — 40 23,000 Premier League Everton / Hull City CNBC; 23000 —; — 41 23,000 Bundesliga Frankfurt / Hamburg —; — FOXD; 23000 42 19,000 UEFA EL Round of 16 Krasnodar / Celta Vigo FS2; 19000 —; — 43 19,000 Serie A Milan / Genoa beIN; 19000 —; — 44 16,000 UEFA EL Round of 16 Roma / Lyon FS2; 16000 —; — 45 14,000 Serie A Sampdoria / Juventus beIN; 14000 —; — 46 10,000 Serie A Lazio / Torinno beIN; 10000 —; — 47 9,000 La Liga Osasuna / Eibar —; — beIE; 9000 48 7,000 EFL Championship Bristol / Huddersfield beIN; 7000 —; — 49 7,000 EFL Championship Nottingham Forrest / Derby beIN; 7000 —; —