A few reasons. Market size: Rochester is the 98th largest city in US per 2010 census. Youth Sports: These suck up kid's time and family time. We now getting into the meat of spring sports in schools. Club & recreational soccer, lacrosse (boys & girls), and baseball in the area are just starting up. Competition for paying customers from other pro teams now playing: our men's USL PRO soccer team, the Rhinos - the pro Lacrosse team (Rattlers) and our long standing AAA baseball team (Red Wings). The economy. The game coming up on May 22 when Abby Wambach comes back to Rochester should draw a good crowd. I understand that the Flash's management said they were going to get on the phone and call youth coaches in the area because the email reach out did not bear fruit.