Hi everyone. New member to this forum, good to be here. The reason for registering is that I am a final year student at Bournemouth University, currently undertaking research into the effect of marketing strategies used by English Football Clubs, and their resulting impact on fan loyalty. I know myself, as a Queens Park Rangers fan, how the choices made by a club can hugely affect the way the fans view their club, for better or worse. As part of my research the below questionnaire seeks to collect views of fans such as yourselves to create a discussion that clubs can use to better utilise their marketing work and more importantly improve overall fan loyalty. To complete the questionnaire will only take 2mins and would be greatly appreciated. Many Thanks https://qtrial.qualtrics.com/SE/?SID=SV_d0F9a2AoN7tJqjG
Thank you to those who have completed the questionnaire, you’ve given me some great data and opinions on the subject. The questionnaire is still live so please feel free to complete it if not already done so. All fans and their views are welcomed and appreciated. Thanks again