CFU's new media committee

Blue Lou · Feb 23, 2013

http://www.kaieteurnewsonline.com/2013/02/14/wilson-appointed-to-cfu-marketing-media-committee/

Wilson appointed to CFU Marketing & Media Committee
FEBRUARY 14, 2013 | BY CHRIS | FILED UNDER SPORTS

Franklin Wilson
President (ag) of the Guyana Football Federation (GFF) Franklin Wilson has been appointed to the Marketing and Media Committee of the Caribbean Football Union and will serve until the Union’s elections in 2016.
The Committee will be chaired by Cheney Joseph of Grenada who is also a Vice President of the CFU. The other members of the committee are Egbert Lacle (Aruba), Neil Cochrane (Antigua & Barbuda), Canover Watson (Cayman Islands), Hector Martinez (Puerto Rico) and Stanley Jacobs (St. Kitts-Nevis).
According to the CFU, the committee will be guided by its Terms of Reference the CFU Executive Committee Policies and the CFU Statutes (2012 Edition) and is expected to make a significant contribution to the transformation of the CFU that begun in December 2011 in Zurich, Switzerland and culminated with the election of a new Executive in May 2012 in Budapest, Hungary.
The Marketing & Media Committee is a Standing Committee of the CFU.
CFU General Secretary Damien Hughes said that he has every confidence that the committee will bring added value to the administration of football, and in particular, in the area in which it has been appointed to serve.
The goal of the Committee shall be to raise the professional, financial and visual profile, image and identity of the CFU through the effective use of the region’s media and the mutually beneficial relationships fostered between and among the CFU, government, civil society and the private sector.
Members of the committee will also provide support for CFU marketing events and initiatives; and act as football ambassadors for CFU at Union and Confederation levels. Wilson also served as a member of the CFU Normalisation Committee and is a member of the FIFA Development Committee.
Diane Ferreira-James was appointed to the CFU Referees Committee.
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Blue Lou · Feb 23, 2013

Here's what they intend to do:

The goal of this committee is “to raise the professional, financial and visual profile, image and identity of the CFU through the effective use of the region’s media and the mutually beneficial relationships fostered between and among the CFU, government, civil society and the private sector”.
The committee will deal with relations between CFU and its Member Associations, in particular:
a) discusses the general marketing strategy for all CFU competitions for the attention of the Executive Committee;
b) advises on matters concerning the relationship between CFU and its various marketing and media partners;
c) explore, recruit, receive and review sponsorship opportunities and proposals from potential partners and stakeholders of CFU;
d) obtain or facilitate the development of research to inform the creation and implementation of a marketing strategy for CFU;
e) develop strategies for brand, markets, and marketing tactics, promotion;
f) fosters exchanges between national associations and/or clubs on marketing and media matters;
g) monitors development and evolution of football in the Caribbean;
h) discusses topics dealt with by other committees that also concern CFU’s marketing and media activities;
i) reviews and approves annual marketing & communication plan & budget
j) Provides input on all marketing and communications initiatives including but not limited to tournaments, congresses, seminars, and other events;
k) Provides support to CFU marketing events and initiatives; and
l) Acts as football ambassadors for CFU at Union and Confederational levels.
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http://sknfa.com/2013/02/general-secretary-stanley-jacobs-appointed/

Blue Lou · Feb 24, 2013

I found that they have a new facebook group:

http://www.facebook.com/CaribbeanFootballUnion

and a new contact email: cfumedia@gmail.com