Here is a site you might want to check out: http://www.google.com/press/zeitgeist.html It measures the current interests of internet users. It shows that 2002 was a big year for soccer. I wonder how many sponsors and media outlets guage their spending by checking out this and other resources that measure potential buyers? I couldn't find a more intense search to compare numbers from other years and against other sports. But it would be interesting to know facts such as: growth of the number of soccer fans, if they factor in those who search for "football", any increase in American interest, people buying soccer related materials, etc. It made me want to take an hour and search for soccer sites so that I could try to force the zeitgeist. Hmmm. If every person on a soccer board spent 20 minutes...Oh well.