Women's World Cup tv ratings

Discussion in 'TV, Satellite & Radio' started by Twix1138, Jun 20, 2011.

  1. Twix1138

    Twix1138 Member

    Jul 9, 2010
    The most watched soccer game ever on an English language channel was the USA vs China women's world cup final in 1999. Averaged 18 million viewers and reached a peak around 40 million viewers during the penalty kicks. That was just on ABC alone. Some of the men's world cup matches were higher if you combined ABC/Univision, but 18 million on one channel is still a lot, and that was in 1999, lol. I'm sure that translates to a significantly higher number today.


    Will the ratings be even higher this year, especially if the USA makes it to the finals? A lot of people bash the women's world cup and say it is unimportant, but the tv ratings say otherwise.


    Discuss....
     
  2. bradjmoore48

    bradjmoore48 Member

    Aug 3, 2010
    Club:
    Tottenham Hotspur FC
    Nat'l Team:
    United States
    We'll take this in two parts: a) every other team in the WWC, and b) the US team.

    a) the teams outside the US don't have a entertainment factor that the US team has. When you look at the Men's World Cup, yes, the US matches were the highest rated, but even casual viewers were interested in watching Brazil, Argentina, Spain, Mexico, Germany, the teams people most associate with being successful. The WWC doesn't have that outside appeal - outside of Marta, name one other Women's player outside the US off the top of your head? Add in that most group stage matches are during the week at 9am and noon, and you're not going to see people take time off work or take longer lunches to watch a non-US WNT match. I suspect this will be the same through all rounds.

    b) the US WNT should get the highest rated matches, no surprise. However, two of their group stage matches and their semifinal (assuming they get there) will be during the week - see above. This can be made up on the weekends though - their group game vs. Colombia on Sat. July 2nd at noon, their quarterfinals match would be the following Sunday (10th), and the final is July 17th around noon as well. If the group stage match and quarterfinals build a core audience, and the US reaches the final, you'll potentially get really good numbers for the final. Whether it reaches 1999 levels remains to be seen - at this point the buzz isn't there, but the tournament is 3 weeks, PLENTY of time to get casual viewers interested and draw in for the final.

    In short, ESPN is showing the WWC for 2 reasons - 1) to stay in good terms with FIFA so they can continue to bid on the World Cup, which is obviously a huge event for the network (ESPN also shows FIFA U-17 and U-20 world Cups as well) and 2) piggybacking off 1, ESPN needs more content in the summer months as NFL, NBA and college sports are out of season, so they pick up more soccer programming. See not only the FIFA tournaments this summer, but also the World Football Challenge of INt'l friendlies. 3) They of course know what happened in 1999, and I'm sure are praying the US make the final. If they don't, I wouldn't expect great ratings.
     
  3. JBohland

    JBohland New Member

    Feb 6, 1999
    Why did you not include ratings for the two WWC finals since 1999? Maybe because they were nowhere near the 99 numbers and it ruins your argument?
    The 1999 WWC was on US soil and included a number of female players that had become household names. It was a rather perfect storm for women's soccer that, very much to the detriment of the game, led many within USSF and the national team program to believe that WUSA would be equally huge. It has not happened and likely will not happen anytime soon.
    The average American fan could not name one player beyond perhaps Abby Womback or Hope Solo and one of them (Solo) continues to have a bad reputation from the last world cup. Neither of them are stars anywhere near the 99 crew.
    I would expect the numbers to be okay if the USA makes the final, but it will otherwise be a blip on the radar of sports in this country, nothing like the fervor the MWC brought last summer.
     
  4. btharner

    btharner Member

    Jan 22, 2007
    Sunbury, Pa.
    Well for one the 2003 final was played in the middle of football season after we took over the organization of the tournament on four months notice and the 2007 final was played at 7 in the morning. Oh, did you happen to realize the US wasn't in either final, which diluted an already diluted group of viewers. I agree if the US does well and ESPN mentions it every 30 seconds then the ratings may be decent. If not, then they will likely be rather marginal. I'll be watching the whole tournament regardless. The WWC is one of the few events that is simply a lot of fun to follow and isn't spoiled by drab tactics, poor sportsmanship, or big money.
     
  5. huhe888

    huhe888 Red Card

    Oct 3, 2007
    What to expect:

    Group Stage matches involving the U.S.: 0.5 to 0.8 household rating on ESPN or ESPN2

    Group Stage matches NOT involving the U.S.: 0.1 to 0.2 household rating on ESPN or ESPN2

    Expect Galavision to draw 0.1 to 0.2 household rating for all Group Stage matches.
     
  6. Warbuxx

    Warbuxx Member

    Jun 23, 2002
    I strongly agree. I think this is an aspect of the womens' game that is not emphasized enough. Frankly I hope ESPN and the football media (particularly commentators like Julie Foudy, Brandi Chastain and Bob Ley) bring this up continually and note the absence of diving, rolling around the ground as if one has been shot at the slightest touch,.... and general honorable mindset and sportsmanship of the women. The mens' game needs to be shamed and called out in comparison in order to embarrass it into making changes for its own pride.
     
  7. NHRef

    NHRef Member+

    Apr 7, 2004
    Southern NH
    The 99 team was billed as America's sweethearts, they were known by name and face, many of them. The publicity behind the Mia Hamm generation when we were clearly the best, was great.

    Today, not a peep, even on soccer cirlces, there isn't really that much noise.

    WWC will come and go, noticed by few other than soccer diehards. If US doesn't go to the finals, barely a TV blip.
     
  8. CharlieBrown

    CharlieBrown New Member

    Nov 14, 2004
    FL
    The peak for last year's WC final was about 100 million viewers.
     
  9. Pyros

    Pyros Member

    Sep 6, 2009
    La Coruña
    Club:
    Valencia CF
    Nat'l Team:
    Spain
    Seriously, who watches that sh*t? Women's football (and women's sports in general) are awful.
     
    1 person likes this.
  10. CharlieBrown

    CharlieBrown New Member

    Nov 14, 2004
    FL
    Thank you for your intellectual comment. Please come back again after Depor emerges from the second division.
     
  11. btharner

    btharner Member

    Jan 22, 2007
    Sunbury, Pa.
    Obviously Pyros has never had his lunch handed to him by a female athlete. That always tends to put a chauvinist in his place.

    As for that 1999 team, remember that commercial. I WILL HAVE TWO FILLINGS. I still get a kick out of that,
     
  12. Pyros

    Pyros Member

    Sep 6, 2009
    La Coruña
    Club:
    Valencia CF
    Nat'l Team:
    Spain
    Wow, how original, I'm so hurt :D 2nd division is much better than this "World Cup" anyways.

    Pfft hahaha, I'm sure female athletes are superior to me at their sport of choice, it would be pretty sad if they weren't. That you have to say "female athlete>average joe" simply illustrates my point, because they can't even be compared to 2nd or 3rd string male athletes.
     
  13. Lusankya

    Lusankya Moderator
    Staff Member

    Nov 14, 2007
    Nat'l Team:
    Germany
    It's really nothing new and not astonishing that male athletes are superior to female athletes. However you don't hear it all the time in sports like tennis, volleyball, hockey, track and field etc., only when people are talking about football.

    So Pyros you apparently don't like women, but why do you feel the need to tell us?
     
  14. CharlieBrown

    CharlieBrown New Member

    Nov 14, 2004
    FL
    He's just insecure. If he likes men, well, there's nothing wrong with that. I, for once, think gays should have the same rights as everyone else.
     
  15. Non-dairy Creamer

    Feb 28, 2007
    I like woman's soccer.

    when I grew up there was no such thing as the internet, satellite t.v. was literally a huge dish in your front yard that made it look like you were trying to contact aliens so growing up I had 2 teams, US Men and US Women.

    the woman's game is slower etc. but that's a given, it's different and I can appreciate that. There isn't the diving around and begging for a call, that in and of itself is worth a watch.

    And Amy Rodriguez... well there's another.... :)
     
  16. blackhornet

    blackhornet Member

    Jun 26, 2008
    Club:
    Arsenal FC
    Nat'l Team:
    United States
    I liked the post WWC commercial with Brandi Chastain beating Kevin Garnett and Stephon Marbury of Minnesota (god that was a long time ago) at chess or checkers or something and cheering. Then KG deadpanned: "what's up with the shirt?"
     
  17. btharner

    btharner Member

    Jan 22, 2007
    Sunbury, Pa.
    I remember that as well, I think they were playing fussball.
     

Share This Page