Look, I know the bigsoccer (and FSW) consensus is that MLS sucks until it adopts a more Eurorrific format. But I think there are some things the league could do to give greater value to the regular season within the limits of the "playoffs/MLS Cup winner is champion" format. Let's just list some ideas, then discuss 'em. 1. A special "badge" on the unis for the supporter shield winners. 2. A Charity Shield type game that puts the Cup winner and the Shield winner on the same level. 3. Apportion international slots to reg. season winners before MLS Cup runners-up. Also, if one team wins both, the 2nd slot should go to the Shield runner-up, NOT the Cup runner-up. 4. Press releases and general publicity hyping the reg. season winner. 5. Change the playoff format to give more of an edge to higher seeds. (This one is problematic; the sense I get from the league's decisions is that they see the playoffs as a stand alone event. They won't make a decision on the playoff format for any reason other than how it affects the playoffs.) 6. Cash bonus to the SS winner. Others?