Looking at the NBC/AFL deal - why doesn't ESPN buy into MLS? Is MLS opposed to selling a share to ESPN? At this point the only thing holding back MLS in the US is marketing. We've won a few battles with the media thanks to 7 hard MLS seasons and the recent WC success (and the ladies winning in 96' and 99'). The work though of spreading the gospel continues and right now MLS has to rely on MNT success and small "Strike Force" type campaigns. If ESPN would jump on board and do some NHL type marketing - I believe MLS ratings would increase substantially and the sponsors would flow in. Let ESPN keep a significant portion of what they make off of MLS games. . . incentivize the network to promote the game. . . and in 5 years MLS can leverage all that marketing and soccer awareness into a significantly more lucrative TV contract.