We obviously need to build on attendance for US soccer. So I was thinking on who makes up the fans of MLS? I guess this is not an easy answer. But I was thinking about myself and family who played soccer a lot but we never really went to pro games. My uncle has played semi-professionally in Britain and travelled to other countries to play, but he doesn't go to pro games. We did watch games on TV though all the time. OK, our local team was not Liverpool but Cardiff City. And I know this is America. But where do we win fans. I guess we need to win support of soccer moms here, but do players make the best fans? I bet in the UK some of the best soccer fans have never played much. Where do you think we can win most soccer fans for MLS?