Who are the shirt sponsors?

Discussion in 'Premier League: News and Analysis' started by superdave, Nov 3, 2003.

  1. superdave

    superdave Member+

    Jul 14, 1999
    VB, VA
    Club:
    DC United
    Nat'l Team:
    United States
    I'm not asking you to tell me that Carlsberg sponsors Liverpool. I'm asking you to tell me that Carlsberg is a beer. What is O2, for example?
     
  2. Captain Splarg

    Apr 25, 1999
    Pacific Grove, CA
    Club:
    Columbus Crew
    Nat'l Team:
    United States
    Mobile Phone company, similar to Orange, T-Mobile, and Vodafone.
     
  3. kwik1980

    kwik1980 New Member

    May 27, 2003
    Norwich, NY
    Here's the full shirt sponsor list for the Premiership:

    Arsenal: O2 (Mobile Phones)

    Aston Villa: Rover (Home) MG (Away) (Both auto manufacturers)

    Birmingham City: flybe.com (British European Airways)

    Blackburn Rovers: HSA (Health Insurance)

    Bolton Wanderers: Reebok (Athletic Apparel)

    Charlton Athletic: all:sports (?)

    Chelsea: Fly Emirates (Emirates Airways)

    Everton: Keijan (Chinese wireless communications company)

    Fulham: dabs.com (Online computer retailer)

    Leeds: Whyte and Mackay (Whiskey makers)

    Leicester City: Alliance Leicester (Bank)

    Liverpool: Carlsburg (Beer)

    Manchester City: First Advice (Financial Advice Service)

    Manchester United: Vodafone (Mobile Phones)

    Middlesbrough: Dial-A-Phone (Mobile Phone retailer)

    Newcastle United: Northern Rock (Bank)

    Portsmouth: Ty (Makers of Beanie Babies)

    Southampton: Friends Provident (Insurance Providers)

    Tottenham Hotspur: Thomson (Travel Agents)

    Wolverhampton Wanderers: Doritos (Snack Chips)

    The only one I couldn't get was Charlton.
     
  4. blackpool fc mark

    blackpool fc mark New Member

    Oct 1, 2003
    BLACKPOOL
    Charlton Ath. sponsor All:sports is a shop which specialising in selling..... wait for it..... sports clothes and equipment.
     
  5. superdave

    superdave Member+

    Jul 14, 1999
    VB, VA
    Club:
    DC United
    Nat'l Team:
    United States
    Except for Portsmouth (Beanie Babies??? Really???) and Tottenham, those are all the types of companies you'd see here. But, the fields do tend to skew away from strictly male stuff. Like, Doritos and Whyte and Mackay you'd expect, but all those financial companies?
     
  6. basso001

    basso001 Member

    Aug 18, 2002
    Bay Area, Calif.
    Club:
    Sheffield Wednesday FC
    It could be worse. Your team could be running around advertising lollipops...

    b.
     
  7. Ludahai

    Ludahai New Member

    Jun 22, 2001
    Taichung, Taiwan
    I wonder if the Leeds players get whiskey at halftime, or do they have to wait until fulltime?
     
  8. Matt Clark

    Matt Clark Member

    Dec 19, 1999
    Liverpool
    Club:
    Liverpool FC
    Haven't you heard? In Football!!! the core demographic is 25-30 year old single males with an average income of £25-£35,000 a year! Don't tell me you don't have a pension and/or Fully comp insurance for that Audi A4, Dave.
     
  9. Golasso

    Golasso New Member

    May 6, 2003
    Somewhere in Texas
    Club:
    Manchester City FC
    Nat'l Team:
    United States
    Leeds should have such a sponsor, because they suck.

    I always felt that Southhampton really blew a great marketing opportunity. The should have signed up with Dell and named their new stadium The New Dell.
     
  10. MrZedd

    MrZedd New Member

    Jul 18, 2003
    The follow-up question...

    ok, so what is the cost to be the main jersey sponsor? How much does Carlsberg pony up to be on the Liverpool kit?

    For example, to be a "hood" sponsor for half of the year on a NASCAR car is roughly $1M -- not taking into consideration additional charges for exclusivity, etc.

    Thanks for feeding the curiosity!
     
  11. Motterman

    Motterman Member

    Jul 8, 2002
    Orlando, FL
    Club:
    Manchester United FC
    Nat'l Team:
    United States
    The way they've been performing this year, I'd wager they wash their morning breakfast down with some...
     
  12. kwik1980

    kwik1980 New Member

    May 27, 2003
    Norwich, NY
    Re: The follow-up question...

    Not positive, but I'd suspect it depends on the team. For example, Vodafone's deal with Man U. is probably worth more than Doritos deal with Wolves, for the simple fact that Man U. are a bigger and more successful (at the moment) club, and there is more exposure there.
     
  13. Matt Clark

    Matt Clark Member

    Dec 19, 1999
    Liverpool
    Club:
    Liverpool FC
    The latest Carlsberg deal with Liverpool was £20m over three years.
     
  14. superdave

    superdave Member+

    Jul 14, 1999
    VB, VA
    Club:
    DC United
    Nat'l Team:
    United States
    OK, so that's 6.67M # per year. How much does Carlsberg make on each bottle of beer sold? That seems to be way, way too much money. No offense, Matt, but Pool is not a club you'd figure on making it to the knockout stage of the CL too often nowadays. And you wouldn't project them to challenge for the EPL title. So how much exposure do they really get?
     
  15. Matt Clark

    Matt Clark Member

    Dec 19, 1999
    Liverpool
    Club:
    Liverpool FC
    ;) Dem's fightin' woids ...!

    I disagree with you on Liverpool's potential chances at both European and domestic level in terms of what transpires on the field, but that's another thread.

    Exposure-wise, Liverpool are second only to Manchester United in terms of global profile. Last season we televised more often than any other team, Manchester United included. True, we did not feature in classics like the rags' tussle with Real Madrid, but there we were, on the telly, week in, week out. Shirt sales in the UK alone (each emblazoned with the Carlsberg logo) run into millions a year - globally, it's exponentially higher.

    This week's Anfield showdown between the two sides will be televised live in over 100 countries. Generally, these games attract up 1 billion viewers (nope, not a mis-type ... it really is that many). And that's not because the game happens to be against United. People all over the world buy into the Liverpool brand - much as a goodly chunk of it is based on past exploits, as even I have to admit. Nonetheless, there is also the Micheal Owen factor ... and before that the Robbie Fowler factor, etc. Right back to when we were last regularly champions, television and the media have always had cause and motive to treat Liverpool like big news. We're a massive, global club.

    If you ask me (and no one did, unfortunately) Carlsberg got in cheap. Much the same was said by analysts at the time of our latest contract renewal.
     
  16. Ludahai

    Ludahai New Member

    Jun 22, 2001
    Taichung, Taiwan
    LOL!!! No offense intended to Leeds supporters I am sure.
     
  17. superdave

    superdave Member+

    Jul 14, 1999
    VB, VA
    Club:
    DC United
    Nat'l Team:
    United States
    Maybe so. In particular, I guess I didn't really think about the impact of Liverpool jersies in Venezuala and Australia and India.

    But if the company makes 20 cents on each bottle, they've got to sell an extra 45 million or so bottles a year to make the deal pay off.
     
  18. Matt Clark

    Matt Clark Member

    Dec 19, 1999
    Liverpool
    Club:
    Liverpool FC
    Well, I don't pretend to be an expert on commercial sponsorship deals, so I'm only speculating here, but I would have thought that they don't view the issue in such wholly emperical terms. Brand recognition has an intrinsic value, their access to LFC coroporate facilities in which to host major clients/partners on matchdays is probably worth a lot of business/deals done/etc and who knows - perhaps part of the deal is that they get some of the money from sales of shirts that bear their logo?

    Whatever - I don't think they look at it purely in the terms you chose.
     
  19. jumhed

    jumhed Member

    Mar 26, 2001
    London
    Club:
    Tottenham Hotspur FC
    I still associate clubs with their old sponsors, such as ;

    Spurs - Holsten

    Arse - JVC

    ManUre - Sharp

    Liverpool - er, Crown Paints

    Chelsea - Commodore...ha ha

    And I can't remember any more, except
    Juventus - Sony
     
  20. Bizzo

    Bizzo New Member

    Sep 24, 2002
    toronto
    Not that it discounts the rest of your point, but the above is clearly wrong. What's the global population. About 8 billion (give or take). So 1 out of every 8 people in the world are watching?? I doubt you'll even get high a ratio of viewers in Liverpool or Manchester. The 1 billion figure might refer to the number of people who have access to a live broadcast of the game.
     
  21. chocolate

    chocolate New Member

    Oct 25, 2003
    milwaukee, WI
     
  22. MightyBees

    MightyBees New Member

    Aug 16, 2003
    London, England
    In certain countires some types of advertising is band! For instance when Liverpool play in France, alcoholic advertising is not allowed- so they wear plain shirts!
    This must cause a problem when companies look to sponsor the bigger clubs
     
  23. Matt Clark

    Matt Clark Member

    Dec 19, 1999
    Liverpool
    Club:
    Liverpool FC
    The population of Earth is around 6 billion, IIRC. But two things:

    1) I said "up to" 1 billion and
    2) a viewer is not necessarily watching the whole thing live.

    Chinese television broadcasts the game - that's probably in the region of 400 million with "access to a live broadcast" already (probably more, being conservative with number of people in china who have a tv). Add the rest of Asia and your potential viewership is well on the way to a billion before you've even begun to add North America, Europe and, of course, the UK.

    But whatever - the point is that the exposure afforded the principal sponsors is considerable.
     
  24. Bizzo

    Bizzo New Member

    Sep 24, 2002
    toronto
    Up to 1 billion people will read this thread.
     
  25. GoHawks4

    GoHawks4 Member

    Apr 24, 2002
    Chicago
    Club:
    Liverpool FC
    Nat'l Team:
    United States
    How fitting.
     

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