I think this is a awful thing. I have played matches at school when it was hotter and just as Humid (US south) and soon they will figure out that a water break is a ideal time to show advertising.
Aren't commercial breaks something favoured in US? From the marketing standpoint, soccer is not that popular because it lacks opportunities for commercial breaks, unlike football.
Water breaks are needed for games in the conditions of those today, we won't have any water breaks tomorrow because weather won't be as drastic...not a big deal, only protecting the overall health of who matters most in the cup, the players. The guy above who said he played in such conditions should swallow an entire cucumber, what is your point? Are you comparing your high school games and training sessions to World Cup matches? Please, go see if I'm at the stop sign by your house, I guarantee you I'm over there.
Haha, I thought this post was going to be about someone's wife's water breaking during the World Cup and husband has to take her to the hospital during the big game (or at least get her a taxi).
average KMs covered is not near 9k you are also allowed 3 subs, in case a players can not handle game conditions, rules of the games for more than a century now! well it was only 2 subs in 50' ansd 60's
Uh, I have a feeling the World Cup teams are expending slightly more energy than you did. I don't care what school you went to, I doubt you had the stamina or speed that these world class athletes have, and therefore did not expend as much energy.
as somebody who follows american sports, no we dont enjoy commercial breaks, we just put up with them and the reason soccer is not popular has nothing to do with marketing, its more a stigma attached to the game with "diving" and "feigning injury" that turns a lot of people off, even though those exist in all the american sports as well which many choose to ignore
I wasn't talking about the viewership, but sponsors. Read my post. Football allows them more commercial breaks. Of course that isn't the sole reason and there's more to it, but what I mentioned factors to sponsors not pushing it more aside from traditional sports. Considering the OP mentioned water breaks, commercials and US, it was logical to compare with US football and its handling of advertisements. I don't know whether the water breaks will stick around (probably not), but they would be a good opportunity for maximasing the profits and players profit as well from catching some breath.