so, looking through the threads, it looks like budweiser and bitburger will be the beers of the WC stadia. since i'll be going to veltins arena in gelsenkirchen, i gotta think veltins beer will be sold at veltins arena. any fc schalke 04 fans out there know anything about this? for that matter, i hear at schalke games you can only buy beer (and all concessions for that matter) with some veltins electronic money card thing. this sounds like a headache to me....
Well, for the purposes of the World Cup, it is not even called the Veltins Arena, but rather the FIFA World Cup Stadium Gelsenkirchen, so that's problem solved, I guess.
AGF answered your first question, and yes, Budweiser, along with FIFA, have imposed limits as to how close to the stadium other beers are allowed to be sold (bitburger excluded). Other German breweries are trying to band together to challenge them with regards to the distances. As for the card, that's not exactly true. Schalke season ticket holders have a Veltins card, and it works as their match ticket (for all matches), an ID card, a parking pass, and a debit card at the stadium. It makes it very convenient for season ticket holders to not have to worry about carrying a wallet to a Schalke game, but it certainly isn't the only way to buy beer, and it won't have anything to do with the World Cup.
ah, the ol' name change game. ok. well, just as long as they don't put budweiser in a bitburger cup and call it bitburger.....
Actually, the ban for the are around the arenas is a joke though. They tried to have it for 10 kms, which would have basically made Budweiser city out of Hanover (the stadium is like 4 km from the main train station, which is on the other side of the city center). Therefore the city will just ignore the ban along with local breweries and customers.
Yeah, I really don't understand how this could ever be enforced. FIFA cannot dictate what is sold on private property across the street from a venue, much less 10 km away. I'm guessing something has been lost in translation here and what this applies to is only street vendors. That's the only explanation that makes any sense.
10 km I am sure you're right, but I thought I had read somewhere that it was something like 250 meters. either way, it's a joke. have a few more before i head into the stadium, and probably go without until after the game, then get myself a nice alt.
Electronic money = Chipcard You can get these cards in the stadium and load it with money at a stand Then you can go and buy your Bratwurst and Bier. Its easy and much faster than wait for change. After the match you can get money left on the card back at the stand where you bought. Btw as far as I know Budweiser will be the beer sold during the world cup not Veltins.So I ll have me a Veltins today at the last League match in the Veltins Arena SCHALKE ver Stuttgart