USL General News thread

In other news, Atletico Dallas acquires USL Super League side Dallas Trinity FC. Guess Dallas Trinity's original owner(s) weren't seeing the returns they were expecting. Nevertheless, averaged 3,000 attendees at the Cotton Bowl last season compared to 3,546 the previous (and very first) season. It does make the Cotton Bowl a very cavernous place to play in however.

Atlético Dallas Acquires Dallas Trinity FC, Strengthening Commitment to Professional Soccer in North Texas

 

But it's awesome if you've got a fetish for real authentic 1980s English football.

 

Hopefully for them they saw returns with this transaction!

 

Attendance is down across the USL this season, but how have some clubs managed to buck the trend?

I spoke to the Charleston Battery and to Louisville City to see how they approach the problem of attendance and marketing. https://t.co/3NSXTv2Rro

— John Morrissey (@USLTactics) July 2, 2026

Attendance is down across the USL this season, but how have some clubs managed to buck the trend? I spoke to the Charleston Battery and to Louisville City to see how they approach the problem of attendance and marketing.

 

Cost cutting?

Lexington Sporting Club has agreed to mutual contract terminations with midfielders Latif Blessing and Alfredo Midence, allowing both players to pursue new opportunities.

The club thanks both players for their contributions during their time in Lexington and wishes them all the… pic.twitter.com/yHoBCrebU6

— Lexington Sporting Club (@LexSporting) July 10, 2026

 

Real cost cutting will be when they start playing teams closer to them.

 

The OKC club announced they will embrace the path of generic and become OKC United.

https://www.okc-united.com/about/

 

Will they rent their field turf too?

 

Welp, that naming meeting took five minutes.

 

I’d wager less time then that.

 

It's just....so ********ing stupid. We have creative people in this world, and soccer people keep falling back on 140-year-old bullshit because it's "authentic."

Now, is OKC Energy inspired? Ehh. (There's precedent for that, too.) But holy hell, people, can you stop kissing Britain's ass for 30 minutes?