Here is the latest: -Univision Scores a Goal on Wednesday: Univision’s live telecast on Wednesday of the soccer match between U.S.A. and Mexico averaged a hefty 5.10 million viewers from 9-11:25 p.m., beating ABC, CBS, NBC and the CW among adults 18-34. Comparatively, Univision delivered at least five times the audience of EPSN2’s English language broadcast of the match. http://www.mediaweek.com/mw/newsletters/proginsider/index.jsp Therefore, we had over 6 million people atleast watching the game. This is great for Soccer in this country.
Does anyone know if there is going to be a replay of the game? I was at the game and I forgot to set my DVR
unfortunately, the vast majority of those were watching a Spanish-language channel and likely not rooting for the US
It looks like ESPN2 did around 1.0 on the ratings, which is not bad for a friendly. You have to look at the big picture. You have almost 40 million spanish speaking in the US. So, if they decide to watch soccer on Univision, than it is still good news. It shows that how much interest is there for a friendly between the US and Mexico in the US. So, regardless, when you combine the two ratings, it is a very decent number and great numbers for the key demographics that advertisers love.
The USMNT is part of a larger eco-system in this country. This says the raw materials for a fan base are right here in this country, at the least to support MLS but probably longer term to support USMNT. I'm sure if you're Don Garber, you're thinking... 6 million? On a Wednesday night? I can work with that. And turning to US support, I'm guessing within 10-20 years there will be significant numbers of second generation Latino fans who root for BOTH the US and for Mexico, particularly when they are not playing each other. In fact, it's probably already starting to happen. Progress.
Houston Usa V Mexico Tv Ratings In Houston, a 9.9 rating on Univision. The Houston Chronicle's David Barron reports this beat American Idol here, and blew it away in the 18-49 demographic. The ESPN2 1.1 rating he reports isn't clear if it's a local rating or nationwide (I'd assume the latter)
not all spanish viewers are mexican, the big question is how many non-mexicans are usa fans, versus how many are SOCCER fans, with little rooting edge.
98% of non-Mexican Latinos will cheer for the U.S. in a U.S. vs Mexico match...ask anybody from Central America, Colombia, Ecuador, etc. for what their take is on Mexican futballistas.
They care if the audience can't speak English which devalues any ad revenue on ESPN. For the Univision advertisers, they probably are happy. It's pretty unclear if that translates into more support for the USMNT.
The raw materials are there, however to this point the MLS audience and the Mexican national team/FMF audience has been largely mutually exclusive. A better barometer are the ratings for MLS on Telefutura or the Superliga (which I think did well). I saw very very little of the progress of second generation Latino fans turning out for USMNT on Wed. night. It was worse than in 2003. Given how long the Hispanic population has been entrenched in Houston, there should have been more 2nd & 3rd generation Latinos rooting for the US - there just wasn't very many. I came away from the stadium more discouraged than before that the overall Latino support for the US team is just not going to be there.
I said "vast majority" - 75% or more. Are you going to tell me that less than 50% who watched the game on Univision weren't pulling for Mexico? Assuming most who watched the game were not for the USMNT is pretty reasonable given the event and the breakdown of Hispanics in this country.
i think there is a healthy chunk of first generation mexicans who root for the US even if their parents root for mexico. i remember hearing the announcer saying something about the us/mex friendly splitting family allegiances, and seeing a young mexican kid with US colors on his face, next to his mexican supporting father.
My girlfriend is from Peru and she has 10-12 South American friends that live around us and every single one of them roots for Mexico. Maybe some South Americans don't root for Mexico but 100% of the ones i know do root for all other Latin teams.
And i don't care about the advertisers. I believe the ESPN 2 numbers most accuratley show the status and support for the US National Team in this country which is what i care about.
Speaking from experience Ya um 20 years ago this would have been the most likely scenario. But since the World Cup in 98 till today the Mexican league and the Mexican National team have gained more exposure. It used to be that Univision would show only one league game a year. And you would have to watch a closed circuit broadcast of a Mexican National Team friendly or Copa Oro, Copa America. Now every Mexican National team game is broadcasted, plus virtually every league game is available on TV. Now you see more kids then I could ever remember going to the games in Mexico gear. Teenage girls with their posters. I never used to see that in games. I remember it used to be that the demographic would be guys in their 20s to 40s attending the games. With a couple of kids with their dads. Now it has turned into a family event everytime the Mexican National team roles into town. I think they have sold out almost all their games in the States since Hugo got the job. ---------------------------------------------------- There will always be kids that will root for the US. But it seems to be the exception to the rule at this moment.
Good for you. But it's the ad revenue that gets the games on TV in the first place. On another thread, there was a spirited, albeit idiotic, debate re: the US going head-to-head with the Duke-UNC basketball game (on ESPN). I doubt Duke fans worried for a second that there were probably far more UNC-backers watching that game than there were Duke supporters. It bothers me, too, that there are so many more supporters for the Mexican National Team (or Honduras, or Guatemala, or...) in the US than for the US National Team. But ratings are a different animal. Big-time televised soccer in the States pulls in big-time ratings. And that rising tide helps US soccer. Not as quickly and overwhelmingly as a lot of us would prefer, but it helps.
I am not talking about revenue gaining or increased advertising or money making. I understand the points you have made are valid. I only care about these ratings numbers because i care about the amount of people that support the US National Team. That's it. The ESPN ratings are more indicitive of that than Univisions. If 3 million people in Sri Lanka watch the game and buy sh it from Best Buy because they saw commercials I wouldn't give a sh it. I simply want to see the popularity of the US NATIONAL TEAM to grow. I try to gauge that by looking at the TV ratings of main stream english speaking television stations.
Univision has the US advertizers, although the network charges lower rates than a similar English language broadcast. 1.0 on ESPN2 is roughly NBA numbers and somewhat ahead of the (old) NHL. Still, this was a long broadcast with pre-game programming on both networks, so there was a lot of money to be made for everyone involved, not even counting the 70,000 asses in the seats.
Not listed there anymore... Dang.. they must have taken it down. Any other ideas? EDIT: Found it. I refreshed and it popped up. Thanks
Dook v UNC on ESPN = 2.0 USA vs Mex on ESPN2 = 1.0 WOW... isn't it great rate for USA game or what? (not even counting Univision competition) While this American cared and hyped and much talked about Dook/UNC game attracted 2.0 on ESPN, USA/Mex attracted half of that number(non even counting Univision competition) WOW... USA/Mex game deserves at least half the UNC/Dook coverage on major US media.
Good. Then take a look at USMNT ratings on Spanish language broadcast tv when they aren't playing Mexico. And if those games are against a Spanish-speaking country (say, Guatemala), compare those games w/ games from that same nation. You can isolate these numbers enough so that you can guage a base audience number of Spanish-speaking, USMNT fans. That's b/c you're lazy. Like I said, there's enough data out there to figure out a base audience of USMNT fans on Univision and Telemundo. It ain't rocket science. And that's b/c you're completely ignorant on basic concepts of statistics. Dude. I don't do statistics at all. But even I know enough about it to figure out that USMNT has a base audience on Spanish-language broadcast networks. You act as if it's 100% impossible to be a USMNT and watch a game in Spanish.
A 1.0 on a Wed night with Duke-UNC and American Idol on at the same time isn't all that bad. And I'm sure there were some USA fans who watched the Spanish broadcast because I was one of 'em. For what it's worth, I'm a first-generation Colombian-American who supports the red, white and blue. Hispanic USA fans do exist, just have faith. The sport is growing in the states.