Univision drew 9.7 million TV viewers for Argentina vs Mexico

huhe888 · Jun 28, 2010

Univision Sports play-by-play announcer Pablo Ramirez made the following announcement prior to the start of the 2nd half of Brazil vs Chile:

The World Cup 2010 Round of 16 match between Argentina and Mexico on Sunday June 27 set an all-time record for a Spanish-language sports television program in the United States, drawing 9.7 million television viewers (ages 2 and over) based on data collected by Nielsen Television Index (NTI).

The previous record was 6.7 million TV viewers for the Argentina vs Mexico Round of 16 match during World Cup 2006.

Sportsfan1 · Jun 28, 2010

wow, we have two National Teams....really distorted.

huhe888 · Jun 28, 2010

Sportsfan1 said: ↑

wow, we have two National Teams....really distorted.
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We know that.

The World Cup is a completely different animal compared to other soccer TV products in the U.S.

Sportsfan1 · Jun 28, 2010

huhe888 said: ↑

We know that.

The World Cup is a completely different animal compared to other soccer TV products in the U.S.
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I know.

I wonder how many other countries have "two" national teams.

Sportsfan1 · Jun 28, 2010

Ourand_SBJ

Univision says Mexico-Argentina was the most-watched broadcast in Spanish-language TV history, with 9.3M viewers tuning into the match.
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impressive

Footy Magoo · Jun 28, 2010

Ages 2 and over? They sure start them young filling out the ratings books. Does little Miguel control the remote?

huhe888 · Jun 28, 2010

Re: Univision drew 9.36 million TV viewers for Argentina vs Mexico

The official press release from Univision is out:

http://tvbythenumbers.com/2010/06/2...-program-in-spanish-language-tv-history/55562

Argentina-Mexico drew 9.36 million viewers on Univision to set an all-time audience record for a Spanish-language TV program in the United States, regardless of genre.

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Moderator: please correct the title of this thread, replacing "9.7" with "9.36"

DAGSports · Jun 28, 2010

Footy Magoo said: ↑

Ages 2 and over? They sure start them young filling out the ratings books. Does little Miguel control the remote?
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I think that's just a more or less catch-all term for total viewership (nobody younger than 2 would probably comprehend much of what is on, if they are even exposed to TV). The youth demographic (for channels which care about and program to it) is approximately 12-18.

For countries with two national teams, you could make a little bit of an argument for England (Ireland and transplants from the other home nations), Germany (Turkey), and perhaps France. Not the strongest comparison, but they have bigger ex-pat populations than most.

stingbee30 · Jun 29, 2010

Re: Univision drew 9.36 million TV viewers for Argentina vs Mexico

huhe888 said: ↑

The official press release from Univision is out:

http://tvbythenumbers.com/2010/06/2...-program-in-spanish-language-tv-history/55562

Argentina-Mexico drew 9.36 million viewers on Univision to set an all-time audience record for a Spanish-language TV program in the United States, regardless of genre.

==

Moderator: please correct the title of this thread, replacing "9.7" with "9.36"
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ABC did a 3.9 in the Overnight ratings, which should translate to about 3.4 or so in the final rating, and with about 5.5+ million viewers. At the end of the day, you are going to have a combined audience of about 15 million or so for this game on ABC and Univision, making the game 3rd highest rated game of the tournament (behind two US games).

Real Corona · Jun 29, 2010

Sportsfan1 said: ↑

wow, we have two National Teams....really distorted.
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We have more than two.

CharlieBrown · Jun 29, 2010

Re: Univision drew 9.36 million TV viewers for Argentina vs Mexico

stingbee30 said: ↑

ABC did a 3.9 in the Overnight ratings, which should translate to about 3.4 or so in the final rating, and with about 5.5+ million viewers. At the end of the day, you are going to have a combined audience of about 15 million or so for this game on ABC and Univision, making the game 3rd highest rated game of the tournament (behind two US games).
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Wow, this is beyond belief! a Brazil vs Argentina final could do well over 20m.

stingbee30 · Jun 29, 2010

Re: Univision drew 9.36 million TV viewers for Argentina vs Mexico

CharlieBrown said: ↑

Wow, this is beyond belief! a Brazil vs Argentina final could do well over 20m.
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Official...ABC did 5.5 million for this game (Combined audience 14.9 million on ABC and Univision)

Warbuxx · Jun 29, 2010

The New York Times yesterday had an encouraging summary on the ratings numbers for this World Cup.

Contains the following quote:

Through 52 games, ESPN’s average viewership is up 58 percent to 2.86 million; Univision’s is 2.1 million, up nearly 9 percent. Figure, then, that about five million are watching the games, comparable to the N.B.A. playoffs, excluding the finals, and the Stanley Cup finals. And, as Master said, the games have all been shown in daytime in the United States.

http://www.nytimes.com/2010/06/29/sports/soccer/29sandomir.html

Redbullsnation2012 · Jun 29, 2010

Great job by Univision. They're announcers are da best

napolisoccer · Jun 29, 2010

Re: Univision drew 9.36 million TV viewers for Argentina vs Mexico

CharlieBrown said: ↑

Wow, this is beyond belief! a Brazil vs Argentina final could do well over 20m.
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27 million, at least...........

Spartak · Jun 29, 2010

What are the odds that by 2018/2022(especially if the USA hosts the WC) ABC/ESPN or NBC/COMCAST bid for both the English & Spanish language rights? It would be tremendously expensive to outbid Univison but it might be worth it considering the changing demographics of this country.

huhe888 · Jun 29, 2010

Spartak said: ↑

What are the odds that by 2018/2022(especially if the USA hosts the WC) ABC/ESPN or NBC/COMCAST bid for both the English & Spanish language rights? It would be tremendously expensive to outbid Univison but it might be worth it considering the changing demographics of this country.
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I expect Comcast (NBC, Versus, Universal Sports, CNBC, USA Network, Telemundo and mun2) to bid at least $1.5 billion (if not closer to $2 billion) for the U.S. video rights in ALL LANGUAGES to the 2018 and 2022 FIFA World Cups.

Comcast will have to purchase a "ticket" to bid on the FIFA World Cups by paying for the video rights to a package of MLS matches for broadcast on Versus (and possibly mun2) starting in 2011.

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The cost of the English-language U.S. video rights to the World Cup will eventually catch up and surpass the cost of the Spanish-language U.S. video rights.

huhe888 · Jun 29, 2010

Sorry about my bad math.

ESPN, Inc. and Univision Communications combined to pay $425 million for U.S. video rights in all languages to World Cups 2010 and 2014 plus other FIFA properties from 2007 through 2014 with the exception of the FIFA Club World Championship.

For the 2015-2022 contract cycle, one would expect the U.S. video rights to FIFA properties in all languages to be worth somewhere between $800 million and $1 billion (NOT $1.5-2 billion).

I suspect Comcast (NBC, Versus, Universal Sports, USA Network, CNBC, Telemundo, mun2) will be willing to make a pre-emptive bid of up to $1 billion in order to attempt to knock Univision Communications (which is highly leveraged with high-yield debt a.k.a. "junk bonds") out of the picture.

huhe888 said: ↑

I expect Comcast (NBC, Versus, Universal Sports, CNBC, USA Network, Telemundo and mun2) to bid at least $1.5 billion (if not closer to $2 billion) for the U.S. video rights in ALL LANGUAGES to the 2018 and 2022 FIFA World Cups.

Comcast will have to purchase a "ticket" to bid on the FIFA World Cups by paying for the video rights to a package of MLS matches for broadcast on Versus (and possibly mun2) starting in 2011.

==

The cost of the English-language U.S. video rights to the World Cup will eventually catch up and surpass the cost of the Spanish-language U.S. video rights.
Click to expand...

Lithium858 · Jun 29, 2010

huhe888 said: ↑

Sorry about my bad math.

ESPN, Inc. and Univision Communications combined to pay $425 million for U.S. video rights in all languages to World Cups 2010 and 2014 plus other FIFA properties from 2007 through 2014 with the exception of the FIFA Club World Championship.

For the 2015-2022 contract cycle, one would expect the U.S. video rights to FIFA properties in all languages to be worth somewhere between $800 million and $1 billion (NOT $1.5-2 billion).

I suspect Comcast (NBC, Versus, Universal Sports, USA Network, CNBC, Telemundo, mun2) will be willing to make a pre-emptive bid of up to $1 billion in order to attempt to knock Univision Communications (which is highly leveraged with high-yield debt a.k.a. "junk bonds") out of the picture.
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Do you think FOX will try to make a bid as well?

huhe888 · Jun 29, 2010

Lithium858 said: ↑

Do you think FOX will try to make a bid as well?
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If my source were correct and FSI (FSC/FSE) will NOT renew the U.S. video rights to MLS Saturday after 2010, then I would not expect FOX to make a serious bid for the U.S. video rights to major FIFA properties during the 2015-2022 contract cycle.

MLS officials reportedly contacted Versus (Comcast) to see whether Versus would be interested in replacing FSC/FSE as a U.S. TV outlet for MLS.

drt2k3 · Jun 29, 2010

huhe888 said: ↑

Sorry about my bad math.

ESPN, Inc. and Univision Communications combined to pay $425 million for U.S. video rights in all languages to World Cups 2010 and 2014 plus other FIFA properties from 2007 through 2014 with the exception of the FIFA Club World Championship.

For the 2015-2022 contract cycle, one would expect the U.S. video rights to FIFA properties in all languages to be worth somewhere between $800 million and $1 billion (NOT $1.5-2 billion).

I suspect Comcast (NBC, Versus, Universal Sports, USA Network, CNBC, Telemundo, mun2) will be willing to make a pre-emptive bid of up to $1 billion in order to attempt to knock Univision Communications (which is highly leveraged with high-yield debt a.k.a. "junk bonds") out of the picture.
Click to expand...

will nbc actually show the games live or will the utilize tape delay like they do for the olympics? i hope fifa asks that question

Sportsfan1 · Jun 29, 2010

I can guarentee you if NBC universal gets the rights....all games will be on NBC not Cable....they will give it as much power as possible.

they would simulcast as many games as possible between NBC and Univision.

if the USA has World cup 2022 we could see 30-60 million viewers for US games....and 15-25 for Mexico...by then the amoung of latins will be at least 20 mil more.

the rights will become worth a ton of money when each game gets 10 mil+ viewership.

jhernandez86 · Jun 29, 2010

Now, why would you want a cable network to take over the rights of the World cup. Are you saying that this event should be for paying customers only?

Advertising is still the main driving force for this event. And the sponsors want as many eyeballs as they can get. If this event becomes a cable event only, than you are reducing your audience and the sponsors will not be happy about it. Remember, these are multinational companies that invest a great deal because they know the World is watching.

FIFA knows that the bigger the audience, the bigger the game, and all these will translate to big revenue from all sources.

If I am not mistake, the number one criteria they have is that all games need to be over the air. I remember back in 2002, Directv try to buy the rights for all Latin America, and FiFa told them no. Something about a national sports, and that the masses need to have access to the game.

goke313 · Jun 30, 2010

the same NBC that would have commercials during games....you guys are jokers for rooting for NBC

huhe888 · Jun 30, 2010

Sportsfan1 said: ↑

I can guarentee you if NBC universal gets the rights....all games will be on NBC not Cable....they will give it as much power as possible.

they would simulcast as many games as possible between NBC and Univision.

if the USA has World cup 2022 we could see 30-60 million viewers for US games....and 15-25 for Mexico...by then the amoung of latins will be at least 20 mil more.

the rights will become worth a ton of money when each game gets 10 mil+ viewership.
Click to expand...

Comcast will operate Telemundo and mun2 (not Univision) after the NBC Universal transaction is complete.

If Comcast were to win the U.S. video rights to the 2018 World Cup in all languages, one would expect the following distribution assuming that Comcast does not launch new Spanish-language networks or English-language sports networks between now and 2018:

Spanish: 56 matches on Telemundo (HD), 8 "overflow" matches on mun2

English: most weekday matches on Versus (HD), up to 8 overflow matches on Universal Sports, a handful of matches on weekends on NBC (HD) or CNBC (HD) [for branding purposes, matches involving the U.S. national team might end up on USA Network (HD) instead of Versus]

We don't know yet whether the FCC or the FTC may require Comcast/NBC Universal to divest of NBC or Telemundo as a condition of the transaction.

I suspect that Comcast might be willing to divest of NBC, but Comcast definitely see "growth" in Telemundo and any attempt by the FCC or the FTC to force Comcast to divest of Telemundo could kill the deal.

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FIFA no longer requires any World Cup matches to be available free-to-air in developed TV markets such as the U.S., where pay TV penetration is above 80%.

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A lot can happen between now and 2018.

The programming licensing agreement (PLA) between Univision Communications and Televisa (which produces the most popular Mexican telenovelas) is scheduled to expire on December 31, 2017.

Comcast & NBC Universal both began doing business with Televisa a few years ago. You can bet that Televisa will play Comcast/NBC Universal (Telemundo, mun2) and Univision Communications (Univision, TeleFutura, Galavision) against each other in extracting the best terms for the new PLA.

Basically, Televisa holds all the Ace cards and Televisa will decide whether Univision or Telemundo will be the king of Spanish-language U.S. television starting January 1, 2018.