Univision Details WC Rights Payments

from the article:

And

So they've already recouped ~40% of the cost directly from advertising, and still have the '03 WWC (which I figure will be negligible) and '06 WC.

My "40%" doesn't figure in production costs (on the bad side of the ledger) nor does it makes any guess about increased subscriptions (on the good side.)

 

$65 million in ads is great.

But how much money did Uni normally pull in normally during the month of slots that they devoted to the WC on all their channels?

Factoring rebroadcasts and Telefutura - you have to wonder how much MORE money the WC broadcasts generated than the normal fare of telenovellas and gameshows.

 

If Univision brought in $65 mil , can we make any inferences as to what MLS/SUM brought in, relative to the ratings of each network?

Or are there too many other variable at work behind the scenes?

 

?????

I don't think telenovelas after midnight are a big ratings draw.

 

"The live transmission of all matches during the Japan-Korea World Cup brought about $65 million in advertising revenue for Univision and helped it score a big win against cable giant ESPN despite the language difference. "


They may have won the ratings battle, but SUM/MLS paid only a third of the price for the programming. So all things considered, it may not have bee that big of a finanical win in the end.

 

If this is true, can we correctly infer that MLS/SUM is looking at a serious overall profit from this little endeavor after WC 2006?

 

I'm wondering...

If MLS paid out 50M, for the World Cup rights, and collects 100M from 2002 and 2006 World Cups in advertising income, and picks up another 25M in advertising, from the Womens World Cup, and an additional $4.95 from MLS Cups 03, 04, 05 and 06,

Shouldnt they have enough small change left over to by a dozen reserve MKS teams and a soccer cable network?

Just askin....

By the way while at least a dozen big time teams in Italy, England, Brazil and Argentina are going down the financial tubes, the guys we love to hate in MLS don't seem to be as dumb as we thought they were Huh?

 

Read MLS not MKS