http://mlsnet.com/content/03/mls0421png.html Now this is an area of marketing/promotion where we can all make our needs felt.
TV ad for new sponsors... Jason Kreis, in front of a washing machine with Burn uniform in hand: After a hard day of playing soccer on the Dragon Stadium turf, my uniform is full of painted purple endzone stains. How about you, DaMarcus? Beasley, to Kreis: Yeah, Jason, the red and white stains from the big "NC" in the middle of our plastic pitch are nearly impossible to get out. Do you have any ideas on how to get at those tough stains? (enter Clint Mathis) Mathis, holding Tide bottle, to Kreis and Beasley: Hey guys, need a hand? Kreis & Beasley: Clint Mathis! Mathis: Yep! I know how you feel -- in our stadium, the oil that they put on the new artificial grass to make it feel more natural hasn't quite set in yet, so I often feel like a greasy spoon after I go in for a slide tackle. That's why the best defense is Tide detergent. Beasley: Like you ever defend! (all laugh) Announcer: Tide detergent -- to get out those nasty but oh-so-natural purple, red, and oily stains from your MLS uniforms!
"The sport of soccer enables us to reach consumers right at the “point of dirt,” which is very relevant to Tide and Downy,” said Ron Salvati, Project Manager for P&G." That's a real quote.