Ok this is where I know you are wrong. First of all, no one beats, I repeat no one beats Montreal, who sells out their entire season in the NHL's largest stadium in one single day before the season even begins. Contrast that to the Red Wings who have $8 gate tickets on the day of. There is no such thing as a day of game ticket in Montreal. So, you are wrong plain and simple. And higher prices? $8? What?! I cannot argue the rest of the teams because I do not follow but I can tell you what I do know and Detroit for all its size, is a city in slow decline. Lack of jobs, lack of disposable cash, I can buy tickets to see the Stanley Cup team in a city of 4.5 million for less than $10 including tax. That is HORRENDOUS. No way around it. I don't think its an identity think as much as a, we like to watch a winning team. I'm sure they are all happy Canadians, they just tire of a team that is.... what 13th again in the Conference?