I know I'm flogging a dead horse here, but now that I think about it.... This was a press release - sent to the sports media that covers the team. Shouldn't this be the sort of release better sent to non-sports media? Or put on the website for public information? If I'm at the sports desk at the Star, Dos Mundos or TV5 and I get this release, what does that tell me about the Wizards focus? It doesn't scream "serious sports team - cover me." It does say, forward me to the lifestyle or children's beat reporter. The team needs to separate Public Relations from [/i]Press/Media[/i] Relations. I would never send a marketing email trumpeting Dora and Scooby to the soccer press.