....and this surprises you why??? There's a LOT more money in acne medication (and indeed in any cosmetic line) than soccer in the US. There's no way that soccer will EVER compete with big pharma/cosmo for advertising dollars, and the sooner you understand that, the better. I think, for a (very) niche market - with a very modest budget - they've done OK.
There won't likely be much marketing for the upcoming season until about mid-February, the reason for which were pointed out in the third listed point here. GO SAN JOSE EARTHQUAKES!!! -G
Not overly critical at all. I'll just say that basic typography guidelines are completely overlooked at times nowadays. These ads prove it. Yeah for desktop publishers! Death to industry standards!
Here's the latest Facebook update from the Quakes: If I didn't already have season tickets, I would jump at this offer.
EXACTLY BROTHER ! ! ! these marketing people they hired either shape up or SHIP OUT ! wonder how much they get paid to do this kind of work ? sometimes I feel like we can do a much better job than these people that are getting PAID to MARKET the team ! they should hire somebody who really loves, cares, & gives of THEMSELF to the organization, someone who has local ties & therefore cares STRONGLY about the team, we need somebody who will give their FULL DEDICATION & MOTIVATION to our TEAM !!!
Your VP Alioto is a pimp! He should use his pictures with hotties as a marketing tool! No, really, major props to the dude!
FYI: The hockey vs. soccer 'player hotness rating' posting/joke came about after the Jason Hernandez interview. This part of the interview was not included when they uploaded it to their site. A female in the studio was asked if she though that soccer players in general were hot and she mentioned that she prefered hockey players...well we made a funny.
It matters less what the tagline is. Numbers and visibility in the intended market area are more important
Two out of three faces of last years' marketing campaign (Hucks and Shea) are gone. Let's hope that Ryan and Arturo have better luck this year... To most casual fans marketing efforts have very little impact. Instead of relying on "catch phrase" marketing efforts the FO needs to focus on establishing a winning organization and breaking ground on the new stadium which would surely generate a lot more interest in our team. FO did you FEEL THAT??? Go Quakes!
Funny you mention this. As I was tgrabbing breakfast beer from the fridge this morning, I noticed last season's schedule magnet. Three of the four players featured are gone. Garcia, Salinas and Huckerby. I hope there is better continuity from this season to the next.
This marketing genius agrees: you gotta go with the money shot, not the insipid, could-be-any-pretty-face pic. Especially when you have a lame tagline (reminds me of ex-husband's Is it in? joke...best not to go there).