Hate to make a new thread but at last nights game I noticed the seats in the lower level (mostly on the east side that gets afternoon sun) had clearly faded from their original color and enough that it is noticeable from other non-faded elements. It hit me while in the half-empty stadium that the faded seats are good analogy for the Dynamo and where they stand in Houston - faded and losing relevance daily. How do you combat fading seats and irrelevancy? with an investment in a fresh coat of paint and interjecting funds in the roster to become exciting and relevant again in Houston. Maybe even "overspending" on a name guy to attract some attention. Instead, this ownership group seems sadly content to nibble around the edges by investing in minimally adequate but nondescript players in the Matt Jordan mold and implementing cheap marketing plans and sales techniques to try and squeeze additional revenue out of a shrinking season ticket base (like the newspaper business). It's just not good enough and they aren't executing on some grand rebuilding plan or experiment like the Astros did. For as cheap and as crappy as the Astros were, you knew they were trying a rebuild by stockpiling high draft picks and saving cash to invest in players and in international ops (at least until MLB put some limits on international signings). Dynamo are just recycling mostly second-tier players thru the MLS washing machine and trying to sell them as new. There is no excuse for an owner in this market - a top 10 market in the US and in MLS even throwing places like Portland in as top 10 for MLS though they are much smaller in reality - to be spending in the bottom 10% of a 24 team league. Just completely inexcusable. It's like they take a perverse pride in executing around a business plan that counts on a core of 10k people to show up without any additional cash spending. I saw some point per dollar thing that shows the Dynamo at the 5th best in MLS, like finishing 8th in the West but at the best point per dollar constitutes success.