I mean why do people imagine that the industry spends so much money on producing and marketing all this crap if not because it works to get us to buy it? The idea that it's all about personal choice is laughably dumb, you only have to look back at the huge issues with drink driving to see that. Half the booze industry was structured around the idea of people drinking then driving home. This. Industries need to be properly regulated, otherwise you end up with unwanted externalities.