Rumor: The Coming <soft> Rebrand

Discussion in 'Chicago Fire' started by Jasper_Black, Jul 23, 2018.

  1. mace

    mace Member+

    Indy 11
    United States
    Jun 5, 2004
    USA
    Club:
    Chicago Fire
    Nat'l Team:
    United States
    The question about player which "most embodies the club" in that poll was just a popularity contest. Jesse Marsh was my pick, with Armas a close second.

    And I still don't know what a football club has to do with the Chicago Fire.
     
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  2. Sting111

    Sting111 Member+

    Jan 17, 2011
    Club:
    Chicago Fire
    "and I still don't know what a football club has to do with the Chicago Fire".

    It's the sport that the Chicago Fire play. The British coined the term soccer to shorten Association Football. Each are interchangeable. SC, FC, both mean the same thing. i'm German so I prefer Fussball or Football. Others may prefer soccer. But to your original question, it refers to the sport that is played by the Chicago Fire.
     
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  3. Pack87Man

    Pack87Man BigSoccer Supporter

    Sep 1, 2001
    Quad Cities
    Club:
    Chicago Fire
    Nat'l Team:
    United States
    The league itself calls it soccer, and it has been a soccer club for all but one year of the team's existence. I would really prefer to leave the Europosing to the Johnny Come Lately types in Austin and Charlotte and get back to the true club name.
     
  4. bunge

    bunge BigSoccer Supporter

    Oct 24, 2000
    I’d hire you to replace Nelson.
     
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  5. xtomx

    xtomx Member+

    Chicago Fire
    Sep 6, 2001
    Northern Wisconsin, but not far from civilization
    Club:
    Chicago Fire
    What a dumb comment.

    What do The Bears have to do with football? Well, maybe in Boys town.

    What do The Bulls have to do with basketball? Shit, they don't even have hands. They would travel every time, having four legs.

    What do The Blackhawks have to do with hockey? Not very many Native Americans/First Nation People on skates, forchecking dudes into the boards.

    What do The White Sox have to do baseball? Well, okay they actually wear white socks.
     
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  6. moleman

    moleman Member

    Jan 7, 2017
    Club? Take that europoser nomenclature with you, pal? I don’t “support a club.”

    I’m a fan of a single-entity soccer franchise thank you very much.
     
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  7. lethargytartare

    lethargytartare Member+

    Oct 2, 2000
    Magrathea, Horsehead Nebula
    Club:
    Yeovil Town FC
    Nat'l Team:
    Scotland
    I think I can solve this argument, and make a splash in the rebranding landscape. I hereby dub our franchise The Shikaakwa Embers Running and Kicking Society.
     
  8. xtomx

    xtomx Member+

    Chicago Fire
    Sep 6, 2001
    Northern Wisconsin, but not far from civilization
    Club:
    Chicago Fire
    "Society"?!?
    What does it have to do with a "Society"? [emoji6]
     
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  9. GHjelm

    GHjelm Member+

    Apr 23, 2008
    Batavia
    Club:
    Chicago Fire
    I like it.

    Societies CAN be socially and morally dubious, you know.
     
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  10. SixKick

    SixKick Moderator
    Staff Member

    Nov 13, 2000
    Club:
    Club América
    Nat'l Team:
    Mexico
    We live in a society
     
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  11. Jiggly_333

    Jiggly_333 Member+

    Chicago Fire
    Mar 8, 2015
    Corner of Bedlam and Squalor (It's that way ->)
    Club:
    Chicago Fire
    Nat'l Team:
    Japan
    If there was one place I wasn't expecting this meme to pop up, it was Big Soccer.
     
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  12. xtomx

    xtomx Member+

    Chicago Fire
    Sep 6, 2001
    Northern Wisconsin, but not far from civilization
    Club:
    Chicago Fire
    I'd hire @Pack87Man's dog to replace Nelson..
     
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  13. Pennsylvania Dave

    Jul 31, 2012
    Club:
    Chicago Fire
    How was Gaston Puerari not included as the Fire player who most embodied the spirit of Chicago? I mean the dude had kinda big shoulders and was a HOG BUTCHER! Hello??? Do I have to spell this out?

    [​IMG]
     
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  14. xtomx

    xtomx Member+

    Chicago Fire
    Sep 6, 2001
    Northern Wisconsin, but not far from civilization
    Club:
    Chicago Fire
    I really liked him in his short stint with the Fire. Too bad it did not work for him.
     
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  15. mace

    mace Member+

    Indy 11
    United States
    Jun 5, 2004
    USA
    Club:
    Chicago Fire
    Nat'l Team:
    United States
    We are not in England or Germany. The team (club?) is in Chicago where the Bears have played football for a quite a long time. If you go to see the Fire do you really think in your head "I'm going to a football game"? The Fire play a game in a soccer league and should be called a soccer club or team or society or whatever.

    Did you ever wonder why MLS isn't MLF? It is because it would be confusing as hell in this country and as a matter of fact the game is called soccer here to differentiate it from football.

    Why was the word "football" added into the team name after 20 years? It is to pander to Spanish speaking and/or Euro folks like yourself. Did it work? Are folks more likely to take a look and go "yeah, the Fire are not legit because they have FC in the name!" I really don't know, but from my perspective it has the opposite effect. It is a superficial and misleading change to add FC.
     
  16. xtomx

    xtomx Member+

    Chicago Fire
    Sep 6, 2001
    Northern Wisconsin, but not far from civilization
    Club:
    Chicago Fire
    #2366 xtomx, Mar 8, 2021
    Last edited: Mar 8, 2021
    Well, there are teams in Canada, so that would be MILF!

    "Well, of course, I am a of MILF(s)!":eek::eek::eek:

    Yes, THAT would be confusing! :confused::confused::confused:

    Major International League of Football. I likes it!

    It would put an entire new meaning on F_C_ Dallas, that's for sure. :thumbsup:
     
  17. xtomx

    xtomx Member+

    Chicago Fire
    Sep 6, 2001
    Northern Wisconsin, but not far from civilization
    Club:
    Chicago Fire
    It's cute that you talk about the Bears "playing football."

    Admittedly, I am no NFL fan, but my friends who are Bears fans really don't accuse the Bears of playing football.

    "Attempting" to play, perhaps.
     
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  18. pena pirata

    pena pirata Member+

    Sep 28, 2013
    Batavia
    Club:
    Chicago Fire
    Don't give Garber any ideas.
     
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  19. xtomx

    xtomx Member+

    Chicago Fire
    Sep 6, 2001
    Northern Wisconsin, but not far from civilization
    Club:
    Chicago Fire
    #2369 xtomx, Mar 8, 2021
    Last edited: Mar 8, 2021
    Yes, when I take my friends to a Fire game, they almost always say we are going to a "football" match.

    We are capable of understanding that there can be two things called "football" (well, four, when you include Australian Rules Football and the overwhelming awesomeness that is Gaelic Football)?

    It really is not that difficult.
     
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  20. xtomx

    xtomx Member+

    Chicago Fire
    Sep 6, 2001
    Northern Wisconsin, but not far from civilization
    Club:
    Chicago Fire
    You do understand that, like it or not, 12 teams in MLS (or, if you prefer M(i)LF) have "FC" in their names?

    Of those 12, 9 have NFL teams, 2 have CFL teams and only Austin FC does not have a professional pointyball team (and they have yet to play a game).

    It does not seem to cause much confusion.
     
  21. xtomx

    xtomx Member+

    Chicago Fire
    Sep 6, 2001
    Northern Wisconsin, but not far from civilization
    Club:
    Chicago Fire
    #2371 xtomx, Mar 8, 2021
    Last edited: Mar 8, 2021
    By the way, I agree that the "FC" is stupid (I was not thrilled with the "SC" either), but I find your arguments rather funny.
     
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  22. Old Man!

    Old Man! BigSoccer Supporter

    RIP Chicago Fire
    Mar 11, 2000
    Nat'l Team:
    United States
    I'm not sure that it's necessarily confusing to anyone on here or even that many sports fans in general. There's a whole Ted Lasso joke show on Apple TV+ playing on this stupidity. Those of us who have followed American soccer for years understand the origins of shortening "Association Football" to differentiate from "Rugby Football" by early 20th century Brits. Whatever.

    Football/Soccer : potatos/potAtos.

    My beef is that the team wasn't born a "Football Club." We were just the Chicago Fire, and then we became the Chicago Fire Soccer Club. To then go and change to a "Football Club" reeks of change for changes sake, Europosing and chasing insecure fans who insist on calling it football so they won't be confused with us dummy Americans who got saddled with calling it soccer by the very Brits who now look down their noses at the term. The Fire are now the only MLS team to have been a "SC" and intentionally change to an "FC." Why? It's an aggravating change that feels insincere, insecure and inauthentic.
     
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  23. TyrusRose

    TyrusRose Member+

    chicago fire
    North Korea
    Jun 17, 2019

    This is basically how I feel. Really don't like it, but at the end of the day it's a pretty unimportant change and I won't waste my energy caring for it.
     
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  24. harrylee773

    harrylee773 Member+

    Jul 28, 2004
    Chicago
    Club:
    Chicago Fire
    Nat'l Team:
    United States
    We’re still talking about Europosing all these years later Never mind that the name “Fire” screams of MLS 1.0/skaterboi/Lacross team names from the 90’s. I mean, how did we avoid Rhythm and still end up with a name that seems like a Nike marketing douchebag’s wet dream? “Ya see, “Fire”- it’s like, the kids will love it because fire is HOT” - imaginary Nike douchebag. Seriously y’all, FC, Soccer Club- it doesn’t matter. We’re the Chicago Fire, any and everything after that is insignificant.
     
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  25. milicz

    milicz Member+

    Dec 2, 2001
    Club:
    Chicago Fire
    Nat'l Team:
    Poland
    I couldn't disagree more. The Fire was a complete departure from what was going on with team branding wise in the 90s.
     
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