Rumor: The Coming <soft> Rebrand

I did fail to mention ownership. I thought that was wrapped up in front office, but I should have written:

We have improved in ownership, coaching and front office.

One year ago, I was super optimistic. With the pandemic, I should be still.

 

Chicago Fire to Announce Another Rebrand
https://theathletic.com/2205425/202...other-logo-redesign-according-to-sources/?amp

 

Good call by Mansueto. Having a committed, deep pocketed owner is beyond refreshing.

 

Please don't mess this up, powers that be. Can someone tell them to ditch the FC crap? We are not da Bears.

 

they should do a fan contest because there some really good ones that came out of graphic design enthusiasts taking a crack at last time around

 

or

Um, all of them, any of them that have been in front of me all these years

 

I like the crossed axes idea:

I might tolerate a color change if the logo blew me away...

 

FWLIW, I prefer FC over SC, and it's not close.

 

This. If Joe lets the fans decide, that would create a lot of goodwill.

 

I agree in principle that the most invested fans should have a voice in the process, but I don't trust the general sports fan not to muck it up and then walk away. We were told that focus groups were conducted on the Nov 2019 rebrand and look what that got us.

 

Fair point, at the very least they could have the season ticket holders weigh in on it for a vote.

 

Why? The sport is called soccer here. Football is the sport in which the Packers kick the holy hell out of the Bears on a yearly basis. Not to mention there are already 47 FCs in this league that don't even realize what MLS stands for.

 

otoh, it might also create an abomination

 

We are red, we are white......

 

Suppose another new look kit helps amp up enthusiasm for Solider Field Relaunch 2.0?

 

Obviously they need to get this re-rebrand correct in a way that they failed to last year. Knowing that, and given COVID restrictions, if I were the Fire, I'd forgo any attempt at a big unveiling and just be plainly transparent about the process and the options in order to arrive at something that is generally acceptable to the most fans. The worst outcome would be to rush a relaunch for something that has been worked on in secret (again) with limited supporter feedback. If the team has learned anything in the past few years it should be that they aren't the smartest guys in the room.

 

I just hope that they get this redesign right. Chicago could help bring this league to the mainstream quicker. The problem now is that any new design will get railed against just to be negative. I sincerely hope Chicago fans embrace it even if it comes out sub-par(looking at you St. Louis).

 

The crossed axes would be great, but I'm not sure if there would be any copyright issues with West Ham.

 

by fan contest, I meant more for gathering submissions, not necessarily a fan vote -- perhaps a fan vote element to the decision

all of these are better than where it ended up, even the ones that hamstrung themselves by including the oval and/or the crown

https://www.reddit.com/r/chicagofire/comments/e6ix0q/alternative_crest_designs_megathread/

I'm anti-oval -- looks like it's a circle that's been stretched in most small graphic settings

 

The team is called the Chicago fire. Do firemans axes count as copyright infringement?

 

are those hammers?

 

The famous "Double Axe" handles of
West Axe United.

Forever chopping bubbles.

(by the way, West Axe United would be a pretty cool team name)

 

The EPL Sucks.

 

And?